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Marketing at the Intersection of Creativity and Data Sciences

As the role of the CMO continues to evolve, technology, data sciences and algorithmic learning are becoming an increasingly important part of the marketing mix. Hear from Vic Walia, Head of Brand Marketing at Expedia as he discusses how Expedia blends brand management and creative insights with technology and data to create award winning marketing campaigns. Vic will walk you through the journey taken by Expedia as the company grasps marketing in a programmatic world. He will share case studies of successes as well as failure that they had to endure along the way.