WTF is Automated Guaranteed? Ian Lowe from Adslot explains:
“Automated Guaranteed is a transaction in which the buyer and seller are both bringing guarantee to the table. Unlike many other forms of Programmatic, the seller is guaranteeing the buyer a select amount of chosen inventory and the buyer is guaranteeing to pay the seller an agreed price for an inventory. So, it is a mutual guarantee.”
Watch the video to hear the full story.