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Advertising in an AI First World

We are moving from a Mobile first to an AI first world. It’s still early days but the advances in machine learning are already proving transformative to many businesses, consumer experiences and advertiser solutions. In this talk, we will share what is driving the advances in Artificial Intelligence and Machine Learning looking at how the gains in computing power and data are combining with a new kind of consumer expectation. For all businesses, across every sector, the opportunities presented by Machine Learning are significant. We will explore how machine learning is already impacting across many different applications and how that scales and impacts our world of ad tech, marketing and advertising.


Rhys Williams, Head of Media Technology Solution, DoubleClick AU/NZ