In 2016, there was much debate on the topic of transparency and in 2017 this has continued. This included viewability, ad fraud, measurement, agency contracts to name but a few. These are serious topics for the industry and for the IAB.
Last December, our viewability taskforce published a whitepaper and we’ll share the headlines today, including Australia’s first benchmarking data on viewability.
We have had many debates on the topics but often in silos. There’s also a lot of unnecessary complexity and noise. The IAB will host an ecosystem panel, ie., bringing together experts in marketing, agency, publisher and vendor for a joined up & simplified conversation on the key topics.
What really matters to each? Do they understand the collective implications? What needs to evolve in 2017? How do we use the programmatic opportunity to help.
Come join us at this lively and insightful session.
Chris Nolan, Chief Operating Officer, Publicis Media ANZ
Libby Minogue, Executive GM – Media & Marketing, REA Group
Rick Mulia, Managing Director, Rubicon Project – Japan & APAC
Michelle Katz, (former) Director – Acquisition and former Media Director, Optus