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Let’s Remember, Quality Counts

Stephane de Blic says, initially, Programmatic suffered a quality perception – a means for dumping unsold inventory. Today, many publishers make all their inventory available programmatically, but the issue of quality still exists. In part, it’s because of problems inherent to the digital space, such as viewability, brand safety, and ad-fraud, but it’s also because of the focus on price, with advertisers wanting more for less. That’s understandable, but there’s more to success than a count of impressions. Stephane explains why we need to maintain a focus on quality when seeking effective digital outcomes and describes what quality looks like.

Stephane de Blic, Commercial Director, Integral Ad Science