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Programmatic TV – What’s Now, What’s Next And How It Helped The Athlete’s Foot Set A New ‘PB’!

Magna Global predicts that programmatic TV will account for $10B in TV ad budgets by 2019. While we have seen big strides for programmatic TV over the last year, brands and agencies want to know what’s available now and how activation really works. What are the challenges and will this affect the upfront model?

Hear the answer to these from the perspective of a brand, agency, tech vendor and broadcaster. Along with an open discussion on how The Athlete’s Foot have leveraged Programmatic TV as part of their media strategy and what they learned.

Caroline Squire, Marketing Director, The Athlete’s Foot
Robbie Aoukar, Group Director, Initiative
Diane Ho, Head of Screens, Seven Network
Sam Smith, Managing Director, TubeMogul