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Taking Pole Position: Building Nissan’s Programmatic Racecar for Peak Performance

Australia has one of the most competitive new-vehicle markets in the world and winning its marketing race requires more than a big financial engine. Nissan Australia has spent the last 12 months transforming its marketing department for the next generation of customer.

Similar to car racing, it requires a clear vision, the right technology and passionate people to ensure success. In this keynote presentation you will hear how Nissan is refreshing internal team skill sets, building greater buying transparency and blending traditional CRM with a coordinated digital marketing strategy. At each step, fresh thinking around business objectives, measurement, budgets and both internal and external team structures was required. While there is no finish line in this particular race, Nissan is building a flexible platform that will provide many seasons of success.