08.00
Thursday 1st March
Registration Opens
08.50 – 09.05
Opening Comments
09.05 – 09.35
Radical Transparency: The Next Wave of Digital Disruption
09.35 – 10.05
Keynote: Tourism Australia’s Programmatic Journey To The Super Bowl
10.05 – 10.45
Track One:
Dispelling The Myths of Programmatic
10.05 – 10.45
Track Two:
It’s All About The Data
10.45 – 11.10
Coffee & Networking Break – Sponsored by realestate.com.au
11.10 – 11.35
Track One:
The Real Story Of True Programmatic TV
11.10 – 11.35
Track Two:
“OK Google, Tell Me About Your Wins, Hopes and Fails with Programmatic”, The Inside Story on Google Marketing
11.40 – 12.20
How Programmatic Delivers CRM At Scale Across Paid And Owned Customer Journeys
11.40 – 12.20
Track Two:
Building Trust in Programmatic – We’re Not There Yet.
12.20 – 13.00
Networking Lunch
13.00 – 13.45
Adapting To An Industry That Has Been Redefined By Programmatic
13.50 – 14.15
Track One:
From Programmatic to Predictive
13.50 – 14.15
Track Two:
Helping Brands Shift to Programmatic – An SSPs Perspective
14.20 – 14.55
Programmatic Native
14.20 – 14.55
Making Sense of Mobile Programmatic
15.00 – 15.25
Coffee & Networking Break Sponsored by realestate.com.au
15.25 – 15.55
Track One:
Blockchain Unravelled
15.25 – 15.55
Track Two:
The Publisher Dilemma: How to Survive in a Mobile and Duopoly World.
16.00 – 16.40
Track One:
Auction Mechanics
16.00 – 16.40
Track Two:
Killing Metrics That Don’t Matter
16.45 – 17.15
Westpac Group’s Approach to Managing Brand Risk
17.00