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Killing Metrics That Don’t Matter

In a programmatic environment having the right metrics built in upfront is vital. Many in the industry believe that a range of commonly used KPIs are not valid and should be removed as default metrics. This session will debate how to ensure that automated systems are tracking and optimizing on things that will help your business.

Gai Le Roy, Director of Research, IAB

Sarah Keith, Managing Director, Publicis Exchange Media

Ben Green, Director of Data, Platforms & Exchanges– Yahoo7 & Yahoo NZ  

Andy Tu, Managing Director, Eyeota