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Agenda
Building Trust in Programmatic – We’re Not There Yet.
Radical Transparency: The Next Wave of Digital Disruption
Adapting To An Industry That Has Been Redefined By Programmatic
How Programmatic Delivers CRM At Scale Across Paid And Owned Customer Journeys
Programmatic Native
“OK Google, Tell Me About Your Wins, Hopes and Fails with Programmatic”, The Inside Story on Google Marketing
Making Sense of Mobile Programmatic
It’s All About The Data
The Real Story Of True Programmatic TV
From Programmatic to Predictive
Killing Metrics That Don’t Matter
Auction Mechanics
Blockchain Unravelled
Westpac Group’s Approach to Managing Brand Risk
The Publisher Dilemma: How to Survive in a Mobile and Duopoly World
It’s All About The Data
Tourism Australia’s Programmatic Journey To The Super Bowl
Helping Brands Shift to Programmatic – An SSPs Perspective
Dispelling The Myths Of Programmatic
Why Attend?
Why Sponsor?
Who Should Attend?
Venue & Travel
Overview
VIP Executive Breakfast
Buy Tickets
Post Event Survey
Videos
Agenda
Building Trust in Programmatic – We’re Not There Yet.
Radical Transparency: The Next Wave of Digital Disruption
Adapting To An Industry That Has Been Redefined By Programmatic
How Programmatic Delivers CRM At Scale Across Paid And Owned Customer Journeys
Programmatic Native
“OK Google, Tell Me About Your Wins, Hopes and Fails with Programmatic”, The Inside Story on Google Marketing
Making Sense of Mobile Programmatic
It’s All About The Data
The Real Story Of True Programmatic TV
From Programmatic to Predictive
Killing Metrics That Don’t Matter
Auction Mechanics
Blockchain Unravelled
Westpac Group’s Approach to Managing Brand Risk
The Publisher Dilemma: How to Survive in a Mobile and Duopoly World
It’s All About The Data
Tourism Australia’s Programmatic Journey To The Super Bowl
Helping Brands Shift to Programmatic – An SSPs Perspective
Dispelling The Myths Of Programmatic
Why Attend?
Why Sponsor?
Who Should Attend?
Venue & Travel
Who Should Attend?
The delegation will comprise the following job titles:
Senior Client Side Marketers
Ad Networks & Sales Houses
Supply Side Platform (SSP’s)
Agency Executives
Ad Exchanges
Data Management Platform’s (DMP’s)
Trading Desks (Agency and Independent)
Affiliates
Data Solution Providers
Publishers
Demand Side Platform’s (DSP’s)
Tag Management Vendors
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