Programmatic Summit
Top 7 reasons to attend 1st Melbourne Programmatic Summit

7 reasons to attend Melbourne’s 1st Programmatic Summit this March.

When it comes to digital advertising, there’s no conversation hotter than the future of ad tech through a programmatic lens. With so much to keep up with, there are many reasons to attend the Melbourne Programmatic Summit. Here are the top seven:

7 reasons1. Same need-to-know content as the iconic Sydney summit—without the travel cost.
Lucky you! After six years running the popular Programmatic Summit in Sydney, we’re finally bringing it to Melbourne in 2020, and you do not want to miss it!

Australia’s largest summit purely dedicated to the Programmatic industry will be rolling out the same agenda in Melbourne as in Sydney to educate, excite and share insights for both buy side & sell side executives within the media and advertising industries. Find out what’s next in programmatic, ad tech and digital marketing, how to best leverage the technology, what to look out for and who’s leading the industry with their exemplary work.

international keynote 2. Exclusive international keynotes assembled all in one place.
Some of the biggest international players in the digital marketing game will be espousing the cause with their industry expertise—from Jonathan Wan, Director of Global Marketing, Media & Social at Japan Airlines (JPN), who will share some of the challenges JPN has faced and what pitfalls to avoid—to Christopher Guenther, SVP, Global Head of Programmatic, NewsCorp (US) who will share stories of how the GDPR and California’s CCPA have impacted News Corp’s programmatic offering to the masses. These priceless insights will change the way you think about your actions in your own role, what to expect from the ACCC shakeup, and how to best deal with unforeseen changes to come.

7 reasons 3. You’ll be a part of Melbourne’s exclusive ‘who’s who’ of programmatic, ad tech and digital marketing.
By attending the Melbourne Programmatic Summit, you’ll have the opportunity to contribute to one of the biggest conversations about ad tech at the most elite gathering of marketers, agencies, publishers and vendors in Victoria. This is a networking opportunity like no other, where your voice can make a difference.

As keynote speaker Kevin Delie, Head of Sales – APAC at TripleLift puts it, “We’re big fans of the summit. It’s so good at curating the brightest minds in programmatic in Australia and abroad, and attracting relevant audiences to promote cutting edge discussions. We’re excited for it!”

4. Get a clear vision of what to expect in a cookie-less world and how to adjust accordingly.
How will we track attribution? Are the glory days over? Will the world explode? These may be some of the haunting questions you’ve been asking yourself after Google’s latest announcement. It’s sending the media into a frenetic hissy-fit, but exactly what it will mean to marketing strategy, sales funnels, tracking, targeting and re-targeting can only be uncovered at the Melbourne Programmatic Summit.

With a panel of experts from IAB,, Group M and Koala respectively, you’ll get insider advice on how to prepare, what you can action right now, and the winners and losers of the crumbled cookie.

5. Get deep on in-housing.
In-house marketing is quickly becoming a trend, with many brands and businesses eschewing traditional agencies for their own internal resources. While this can be a feasible solution, questions such as ‘what is in-house marketing versus an in-house ad agency?’ and ‘how do I build an in-house marketing team?’ can be daunting. With perspectives from and Vinomofo, the Melbourne Programmatic Summit will uncover what’s right for your business and how to avoid risky pitfalls.

6. Learn about the ‘Laws of Growth Framework’.
Using sophisticated reach to convert every potential buyer, Mars Wrigley Australia’s Consumer & Market Insights Manager, Joanna Lepore is no stranger to driving marketing strategy for big business. At the Melbourne Programmatic Summit, she’ll share successful tactics she’s used across a number of Mars campaigns and give rigorous, evidence-based business recommendations.

7. You’ll gain first-hand insights into the new frontier of ad tech channels.
With new technology comes new channels on which to apply programmatic advertising, but how do you keep up with the latest creative trends in Smart Speakers, the future of TV & Video, podcast advertising and Programmatic OOH?

The Melbourne Programmatic Summit will feature three separate panels of experts who will cover the pressing issues of these emerging channels to help brands, agencies and publishers understand what role programmatic will play and how to best cope with potential challenges.

The Programmatic Summit takes place at the Novotel Melbourne, Collins St on 3 March, 2020. Don’t Miss out. Book tickets now.

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