SYDNEY AGENDA
The most comprehensively researched programmatic conference agenda in the region. Learn from the smartest international and local minds.
Thursday 5 March
8:00
8:50
Opening Comments
09:00
International Keynote: Preparing for programmatic battle lines
09:30
Microsoft’s Programmatic Transformation: A Case Study: Challenges, Learnings and Focus Forward
10:05
Are You Thinking of Bringing Your Digital Media Buying In-House?
Facing Bob Hoffman’s Conspiracy: Are We Living in the End of (Programmatic) Times?
10:30
Coffee & Networking Break
Sponsored by realestate.com.au
10:55
A Journey To The South Australian Tourism Commission’s Ad Tech Centre
ACCC and Regulatory Disruption 1.01
11:25
Track #1
The Programmatic battles to be fought in 2020
Track #2
Building a high performance programmatic team: how to be tech-agnostic, flexible and profitable
11:55
What Does the Future of the TV/Video Buy Look Like?
A Smart Speaker Snapshot
12:30
Lunch & Networking
13:20
How Marketers Can Predict Customer Needs And Create Better Experiences
14:00
Track #1
No More Third-Party Cookies, No More Third-Party Data… No More Audience Targeting?
Track #2
Seize Control of Your Programmatic Revenue: A Guide to Header Bidding Optimization - A Case Study with Indonesia’s Largest Publisher
14.30
Cracking the Supply Chain Transparency Code
15:10
Coffee & Networking Break
Sponsored by realestate.com.au
15.30
Digging Deep into the Role of Programmatic in Digital Out of Home
Adjusting to, and Impacts of, Life in a Cookieless World
16:10
Advertising for a Moment
Saying Yes to a New Era of Digital Advertising – Optus Shares Ad Tech Plan
Telco and live streaming player Optus is gearing up to create a true digital advertising business of the future, but it’s no simple task.
Hayley Cameron will give us a sneak peek into Optus’ live streaming numbers, explain why it sees potential in the buzzing BVOD market and will share plans on creating a kickass ad tech stack for the future.
Optus is moving from the manual stitching of TVCs into the stream to digital ad insertion, testing technology and hiring the right people for the task – there’s lots to unpack.
She’ll discuss its new underlying technology architecture as well as what the grand programmatic plan is.
16:40
Closing Keynote: This is Your Brain on Video Ads
17:10
Closing comments
Followed by Drinks Reception