Programmatic Summit

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region. Learn from the smartest international and local minds about first party data, digital transformation, CTV, digital OOH and winning with programmatic.

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Programmatic Summit 2021 agenda

Wednesday, 9 June

8:00

Registration Opens

Ashton Media

8:50

Dan Robins
Opening Comments

Dan Robins, Director, CMO Advisory, PwC & Programmatic Summit MC

PwC

9:00

Karen Eccles
International Keynote: Digital Trading Battles and Booms in a New Publishing World

Karen Eccles, Senior Director, Commercial Innovation, The Telegraph (UK)

The Telegraph

The future of digital publishing is innovative, unique, and lucrative – for those brave enough to cut ties with an over reliance on click-through rates.

As fresh business models filter into the media industry, never has it been clearer that the risk averse or legacy-shackled are in real danger of being left for dust.

In building such new business models from scratch, this can be met with major challenges, both internally and client-side, according to Karen Eccles, Senior Director, Commercial Innovation at The Telegraph.

In this international keynote session, Eccles explains why the iconic national British daily broadsheet took the bold decision to stop chasing scale and instead future-proof its business.

Charged with spearheading revenue development and innovation – while boosting first-party data – Eccles talks about the challenges associated with ripping up the rule book, what the future of measurement looks like and why the historic publisher believes the open marketplace does not place appropriate value on premium publishers.

From first-party consumer spending insights and new brand-safe data matching tools to having proof that advertising during a pandemic was valuable, Eccles will dig deep on the publishing giant’s advertising highs, lows, and programmatic plans for the future.

9:30

Partner Keynote

LiveRamp

10:00

Track 1
Track 1 Opening Comments

Track 2
Track 2 Opening Comments

10:05

Christina Gerakiteys
Track 1
Technologies of the Future

Christina Gerakiteys, Co-CEO and Futurist, SingularityU Australia

SingularityU

Now, more than ever, is the time to think outside of the box about the role and power of technology and how it could be better applied to the world you work in.

From nanotechnology, bionics, and robotics to artificial intelligence, networks, sensors, AR and VR, the technologies used in our daily lives in the next decade is increasing at an alarming rate.

While technology can be used to solve some of the world’s biggest problems, the convergence of tech and what this means for businesses and leaders also presents a huge opportunity.

Co-CEOs and futurists Lisa Andrews and Christina Gerakiteys will give an insight into some of these technologies that exist as well as what is predicted in the next 20 years.

Expect to come away feeling inspired and empowered to implement something new into your business plan.

Track 2
How do we Know Our Ads Are Being Looked at?

Rob Hall, CEO, Playground XYZ
Patrick Darcy, Chief Data & Technology Officer, DAN ANZ

Playground Dentsu logos
Rob HallPatrick Darcy

Viewability, the most commonly used metric for a digital campaign, means our ad made it onto the screen, but being on the screen isn’t proof it’s actually been seen.

Marketers need an identity independent, privacy compliant solution to measure attention that will work into the future, but what does that look like and what are the major pitfalls in seeking this out?

Advances in artificial intelligence and machine learning is allowing for new and exciting ways to solve this challenge.

This session will explore cutting-edge techniques to programmatically measure and optimise towards greater attention on ads, providing a look into the future of how media will be measured, bought and sold.

10:30

Coffee Break & Networking

Sponsored by realestate.com.au

realestatecomau logo

10:55

Peter Leonard
Track 1
Next Installments in the ACCC’s Digital Advertising and Ad Tech Shakeup

Peter Leonard, Professor of Practice at UNSW Business School and Principal, Data Synergies

UNSW Business School logo

New regulatory focus on uses of geolocation data, proposals for omnichannel user IDs, new rules restricting uses of consumer data within digital platforms and by ad tech intermediaries: what’s coming next?

There is a lot more cooking in regulation than cookies.

Data expert Peter Leonard is back with a quickfire recap on what’s happened and what’s to come.

Following his stark warning in 2020 that the inquiry into ad tech was set to get “ugly”, Leonard will share what progress has been made, what we can expect to happen in data regulation over the next 12 months, and how this is likely to affect the business models of participants in digital advertising value chains.

This session is a must attend for all across the ad tech and marketing data space.

Track 2
Charged and Ready: Behind Samsung’s First-Party Data Power Play

Mick Armstrong, Head of Digital and Data, Samsung Australia
Mark Gretton, Chief Technology Officer, CHE Proximity

CHE Proximity Samsung logo
Mick ArmstrongMark Gretton

In this agency and client session, Head of Digital and Data at Samsung Australia, Mick Armstrong, will share challenges the business faces in realising the power of its data.

Alongside CTO Mark Gretton, from its full-service agency CHE Proximity, the pair will reveal the brand’s single customer view solution design and strategy behind it.

From detail around its customer data platform (CDP) to powering paid media and 1:1 web personalisation, the duo will also discuss what the future holds for the merging of creative and programmatic.

11:30

Panel: Connecting Connected TV; The identity opportunity in CTV

PubMatic

As CTV continues to gain traction, securing a long-term solution to ensure audience addressability is key to seeing the format scale. But what does that solution look like? With many large broadcasters having logged in authenticated traffic, is there a use case for alternative ID’s in CTV? Cookies were never used, but is there a place for first party solutions? Or will broadcasters attempt to create their own ID solutions. And what does this mean for buyers looking to target and frequency cap across multiple platforms?

In this session we’ll speak to buyer and broadcasters to understand how they’re approaching identity for CTV in 2021.

12:00

Track 1
How are Agencies Accommodating What the Client Wants?

Ryan Menezes, Chief Technology and Transformation Officer, GroupM
Virginia Hyland, CEO, Havas Media Group Australia
Claire Fenner, Managing Director & Partner, Atomic 212

GroupM, Havas Media, Atomic 212
Ryan MenezesVirginia HylandClaire Fenner

What are the commercial models of programmatic within agencies and how are they pushing their programmatic offerings to give clients more and better services?

Who are they partnering with to improve data capabilities and how are they approaching the commercialisation of an increasing digitised supply of screens from planning, structural and buying perspectives?

The panel will discuss all this and more.

12:00

Stephen Hunt
Track 2
Must Ad Tech Startups Leave Australia to Succeed?

Stephen Hunt, CEO of The Square Wave Group and FLEXSTA

Why is there virtually no local support network, few supportive investors, and a distinct lack of VC interest to support our brightest stars from Down Under?

As an industry, do we need to do more?

Despite being founded by Australians, DataGrail is heralded as a US company valued at nearly US$40million as its owners took the business overseas to raise funds. Likewise, Australian TV data and analytics business Adgile Media was forced to look to Singapore for a cash boost.

In this audience collaborative session, former top TubeMogul and Universal Music exec Stephen Hunt will look at why more needs to be done to support the media and ad tech ecosystem, using his recent experience of launching an industry incubator for music startups.

Hunt, who sees the parallels in both the thriving and entrepreneurial music space and media tech ecosystem in Australia, says more must be done to stop businesses leaving Australia to set up their companies in more hospitable markets.

12.30

Networking Lunch

13:20

Keynote: Business Recovery Amidst Disruption

Nirmal Nair, Vice President of Marketing, Nissan Asia & Oceania
Barney Pierce,  Director, Google Marketing Platform, Google AUNZ

Nirmal NairBarney Pierce
Google Marketing Platform and Nissan logo

What does it really mean to be ready? And how can you ensure you’re prepared to deal with unpredictable and fast-moving change? Against the backdrop of a challenging 2020, hear from Nirmal Nair, VP of Marketing at Nissan Asia Pacific, as he shares his organisation’s journey and his lessons in leadership in managing teams through disruption. Barney Pierce, Director of Google Marketing Platform AUNZ will kick off and close the session in discussing how Google is supporting the industry in preparing for a data-driven, privacy-forward future.

14:00

Partner breakout: Unifying TV (in all its forms) and programmatic to achieve long-term success

Alex Gregory, Sales Manager, VIC, Amobee
Rory Heffernan, Melbourne GM, Atomic 212
Gretchen Fox, Director, Health Insurance Marketing, Bupa

Amobee Atomic212 Bupa

With today’s audiences moving fluidly between their TVs and other digital devices, brands and advertisers need to quickly adopt strategies that bridge the scale and predictability of linear TV with programmatic’s cross-screen reach, attribution, measurement and frequency control.

Join Amobee, together with Atomic 212 and their client Bupa, as they discuss the importance of a unified data-driven, audience-first approach to reach the right audiences across programmatic and TV, including BVOD and CTV.

14:30

Panel: The Future of Identity and Re-Architecting Digital Marketing

Moderator: Jonas Jaanimagi, Tech Lead, IAB Australia
Jess Barrett, Associate Trading Director, The Trade Desk
Gabbi Stubbs, APAC Technology Product Marketing Lead, Adobe
Richard Knott, Business Development Director, Quantcast

Jonas JaanimagiJess BarrettGabi StubbsRichard Knott
IAB, The Trade Desk, Adobe, Quantcast

A global industry collaboration is underway to re-architect the mechanisms of digital marketing as we face the oncoming degradation of third-party cookies, and potentially mobile ad IDs. The default future state of digital media will be 100% anonymous and non-addressable to third-party vendors that support advertising-funded media and services today.

This session will review the progress of the IAB’s Project Rearc initiative and include an overview of the different types of proposals being reviewed.

It will also look at how identity is evolving across both web-based and in-app environments on various devices, and how the entire industry is preparing to ensure we can provide for standardised consumer-facing messaging – as well as accountability mechanisms that ascertain responsible privacy practices.

15:10

Coffee & Networking Break

Sponsored by realestate.com.au

realestatecomau logo

15:30

Track 1
Panel: Programmatic Powers in a Premium vs User-Generated TV World

Ricky Chanana, Head of Sales AUNZ, Twitch
Pat Danahy, Platforms Solutions Lead: Strategic Formats and Features, Google
Venessa Hunt, General Manager, ThinkPremiumDigital
Jade Harley, Brand, Social & Content Director, Kaimera

Twitch, Google, ThinkPremiumDigital, Kaimera
Ricky ChananaPat DanahyVenessa HuntJade Harley

From Twitch to YouTube, TikTok and Facebook, user-generated content (UGC) has undoubtedly shaken up the competitive world of live and video on demand content.

Coupled with the evolution of BVOD from within TV networks and the arrival of ad-funded streaming players, the opportunities for brands to advertise across video content are abundant.

Here we’ll discuss the programmatic advertising innovations and challenges across both premium and UGC video.

Track 2
Panel: Deep Dive into Programmatic DOOH

Moderator: Jessica Miles, Country Manager, Integral Ad Science
Cassandra Cameron, Executive General Manager, Revenue Strategy & Operations, JCDecaux
Emma Hegg, Head of Out of Home, Dentsu International
Minsun Collier, National Head of Digital, MediaCom

IAS, JCDecaux, Dentsu, MediaCom
Jessica MilesCassandra CameronEmma HeggMinsun Collier

What are the latest innovations and the biggest challenges within programmatic digital out of home and what is the real value of programmatic for this channel now and for the future?

This panel will discuss how to trade best in programmatic digital out of home, will highlight why this channel is so unique, will share practical examples of success – including how data has been harnessed during challenging COVID-19 times – and will call out current barriers to adoption.

16:10

Panel: How Tuned in are we to Programmatic Audio?

As tech advancements and the role of programmatic seep into all manner of media channels, the benefits within audio are truly yet to be realised.

In this session the panel will set the scene with a glance at the current lay of the land. They’ll look at planning and buying audio, the role of programmatic and creative best practice.

Speakers will examine the role audio plays in a typical client’s marketing mix and will look at how this is evolving and what innovations are ahead.

In addition to looking at what clients gain from spending in audio, the panel will address challenges in the space, the role of data, personalisation and measurement.

Natalie Minter
Why First-Class, First-Party Data is the Future of Programmatic

Natalie Minter, Product Manager, Flybuys

Flybuys

The future of programmatic marketing lies in rich, high quality data that is derived with consent directly from consumers, according to Natalie Minter from Australian rewards giant Flybuys.

With more than 8.6 million active members who shop regularly with retail partners such as Coles and Liquorland, Minter will unpack the data resulting from these member transactions, why it’s so valuable and what can be done with it to help marketers understand buying behaviour across the entire customer journey.

She’ll share how a consent-based model can help to ensure marketers have access to quality data and insights that drive real-world outcomes, and will also reflect on how COVID-19 has brought to light the importance of measuring the effectiveness of every dollar invested into brand building and how the demise of the cookie in 2021 is accelerating this trend.

This practical session will reveal examples of common challenges faced by FMCG brands and show how brands have used first-party data to achieve results.

Minter will also reveal how brands may be able to reach untapped market share, prevent media wastage, and deliver an improved overall campaign ROI.

17:10

Closing Comments

17:15

Drinks Reception

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