AGENDA

The most comprehensively researched programmatic conference agenda in the region. Learn from the smartest international and local minds.

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Programmatic Summit 2021 agenda

Thursday 11 March

8:00

Registration Opens

Ashton Media

8:50

Dan Robins
Opening Comments

Dan Robins, Director, CMO Advisory, PwC & Programmatic Summit MC

PwC Australia

9:00

Karen Eccles
International Keynote

Karen Eccles, Senior Director, Commercial Innovation, The Telegraph (UK)

The Telegraph

Session details TBC

9:30

Partner Presentation

Session details TBC

10:00

Dan Robins
Track 1
Track 1 Opening Comments

Dan Robins, CMO Advisory PWC

PwC Australia
Jonas Jaanimagi
Track 2
Track 2 Opening Comments

Jonas Jaanimagi, Tech lead, IAB Australia

IAB Australia

10:05

Track 1
Panel: Marketers Talk Digital Transformation and Pushing Programmatic

Sven Lindell, CMO, The Winning Group
Ken Russell, Head of Marketing: CX and Brand, BWS

The Winning Group and BWS
Sven LindellKen Russell

Did the arrival of a global pandemic force brands to boost digital maturity, accelerate e-commerce adoption and push programmatic and how have such changes translated? Top marketers share digital transformation outlooks and programmatic plans.

Track 2
How do we Know Our Ads Are Being Looked at?

Rob Hall, CEO, Playground XYZ
Patrick Darcy, Chief Data & Technology Officer, DAN ANZ

Playground Dentsu logos
Rob HallPatrick Darcy

Viewability, the most commonly used metric for a digital campaign, means our ad made it onto the screen, but being on the screen isn’t proof it’s actually been seen.

Marketers need an identity independent, privacy compliant solution to measure attention that will work into the future, but what does that look like and what are the major pitfalls in seeking this out?

Advances in artificial intelligence and machine learning is allowing for new and exciting ways to solve this challenge.

This session will explore cutting-edge techniques to programmatically measure and optimise towards greater attention on ads, providing a look into the future of how media will be measured, bought and sold.

10:30

Coffee Break & Networking

10:55

Ian Hocking
Track 1
Leaving the Open Marketplace

Ian Hocking, VP Digital of Advertising & Marketing Solutions, South China Morning Post

South Morning China Post

Having bid farewell to the open programmatic marketplace and killed off all biddable media in Asia Pacific in January this year, the Alibaba Group-owned South China Morning Post (SCMP) is a publisher on a quest to cement its first-party relationship with its audience.

VP Digital of Advertising & Marketing Solutions at the Hong Kong-based English-language newspaper, Ian Hocking, will reveal why it made such as huge decision to move away from the open marketplace (OMP), as well as how it hopes to take a declining revenue stream and make it an area of growth, while delivering greater performance and transparency.

Hocking will hit off challenges such as convincing the C-suite it was time for change, technical speed bumps and the main considerations involved – as well as what the value exchange for a brand moving from OMP to programmatic direct and programmatic guaranteed deals is.

We’ll also hear a raw account of market feedback and expectations of breaking even on the bold switch.

Track 2
WTF do Creative Agencies Know About Programmatic? 

Media agencies beware, the programmatic show is not yours alone.

We’ll look at the idea and emergence of merging creative and programmatic and what the future holds.

We’ll explore what programmatic creative looks like, what clients think of it and question if there’s a risk of diminishing emotional storytelling.

11:30

Track 1
PubMatic presentation

Pubmatic

Session details TBC

Track 2
Unruly presentation

Unruly

Session details TBC

12:00

Track 1
How are Agencies Accommodating What the Client Wants?

Ryan Menezes, Chief Technology and Transformation Officer, GroupM

Ryan Menezes

What are the commercial models of programmatic within agencies and how are they pushing their programmatic offerings to give clients more and better services?

Who are they partnering with to improve data capabilities and how are they approaching the commercialisation of an increasing digitised supply of screens from planning, structural and buying perspectives?

The panel will discuss all this and more.

Peter Leonard
Track 2
ACCC’s Ad Tech Shakeup – Now and Next

Peter Leonard, Professor of Practice at UNSW Business School and Principal, Data Synergies

UNSW Business School

Exactly a year on from the launch of the Australian Competition and Consumer Commission’s (ACCC) inquiry into ad tech and ad agency services, data expert Peter Leonard is back with a quickfire recap on what’s happened and what’s to come.

Following his stark warning in 2020 that the inquiry into ad tech was set to get “ugly”, Leonard will share what progress has been made and what we can expect to happen following the final report due in August 2021.

Built on the findings of the ACCC’s Digital Platforms Inquiry, this session is a must attend for all across the ad tech and data space.

12.30

Networking Lunch

13:20

Google Keynote

Google Marketing Platform

Session details TBC

14:00

Gumtree Media Presentation

Gumtree Media

Session details TBC

14:30

Track 1
Technologies of the Future

Lisa Andrews, Co-CEO and Futurist, SingularityU Australia
Christina Gerakiteys, Co-CEO and Futurist, SingularityU Australia

SingularityU
Lisa Andrews Christina Gerakiteys

Now, more than ever, is the time to think outside of the box about the role and power of technology and how it could be better applied to the world you work in.

From nanotechnology, bionics, and robotics to artificial intelligence, networks, sensors, AR and VR, the technologies used in our daily lives in the next decade is increasing at an alarming rate.

While technology can be used to solve some of the world’s biggest problems, the convergence of tech and what this means for businesses and leaders also presents a huge opportunity.

Co-CEOs and futurists Lisa Andrews and Christina Gerakiteys will give an insight into some of these technologies that exist as well as what is predicted in the next 20 years.

Expect to come away feeling inspired and empowered to implement something new into your business plan.

Track 2
Panel: The Future of Identity and Re-Architecting Digital Marketing

Jonas Jaanimagi, Tech Lead, IAB Australia

Jonas Jaanimagi

A global industry collaboration is underway to re-architect the mechanisms of digital marketing as we face the oncoming degradation of third-party cookies, and potentially mobile ad IDs. The default future state of digital media will be 100% anonymous and non-addressable to third-party vendors that support advertising-funded media and services today.

This session will review the progress of the IAB’s Project Rearc initiative and include an overview of the different types of proposals being reviewed.

It will also look at how identity is evolving across both web-based and in-app environments on various devices, and how the entire industry is preparing to ensure we can provide for standardised consumer-facing messaging – as well as accountability mechanisms that ascertain responsible privacy practices.

15:10

Coffee & Networking Break

15:30

Track 1
Panel: Programmatic Powers in a Premium vs User-Generated TV World

Ricky Chanana, Head of Sales, Twitch
Pat Danahy, Platforms Solutions Lead: Strategic Formats and Features, Google
Danika Johnston, Digital Commercial Lead, SBS
Venessa Hunt, General Manager, ThinkPremiumDigital

Twitch Google SBS Think logos
Ricky ChananaPat DanahyDanika JohnstonVenessa Hunt

From Twitch to YouTube, TikTok and Facebook, user-generated content (UGC) has undoubtedly shaken up the competitive world of video content.

Coupled with the evolution of BVOD from within TV networks and the arrival of ad-funded streaming players, the opportunities for brands to advertise across video content are abundant.

Here we’ll discuss the programmatic advertising innovations and challenges across both premium and UGC video.

Track 2
Panel: Deep Dive into Programmatic DOOH

Jessica Miles, Country Manager, Integral Ad Science
Ben Whall, Programmatic Director, MediaCom Australia
Cassandra Cameron, Head of Trading & Sales Operations, JCDecaux

IAS Mediacom JCDecaux logo
Jessica MilesBen WhallCassandra Cameron

What are the latest innovations and the biggest challenges within programmatic digital out of home and what is the real value of programmatic for this channel now and for the future?

This panel will discuss how to trade best in programmatic digital out of home, will highlight why this channel is so unique, will share practical examples of success – including how data has been harnessed during challenging COVID-19 times – and will call out current barriers to adoption.

16:10

Track 1
Connected TV – How Innovative Are We?

There’s much fanfare around CTV, but why and how are brands using it from an advertising perspective and what role does programmatic have?

From volume and quality to convergence and the potential risks of CTV ad fraud, expect to come away with a sound understanding of CTV and what’s driving its expansion.

We’ll also specifically explore the value proposition, risks and promise of programmatic advertising within live CTV.

Track 2
Why First-Class, First-Party Data is the Future of Programmatic

Jono Smith, Head of Strategic Partnerships, Flybuys
Natalie Minter, Product Manager, Flybuys

Flybuys
Jono SmithFlybuys

The future of programmatic marketing lies in rich, high quality data that is derived with consent directly from consumers, according to Natalie Minter and Jono Smith from Australian rewards giant Flybuys.

With more than 8.6 million active members who shop regularly with retail partners such as Coles and Liquorland, the duo will unpack the data resulting from these member transactions, why it’s so valuable and what can be done with it to help marketers understand buying behaviour across the entire customer journey.

They’ll share how a consent-based model can help to ensure marketers have access to quality data and insights that drive real-world outcomes. The pair will also reflect on how COVID-19 has brought to light the importance of measuring the effectiveness of every dollar invested into brand building and how the demise of the cookie in 2021 is accelerating this trend.

This practical session will reveal examples of common challenges faced by FMCG brands and show how brands have used first-party data to achieve results.

They’ll also reveal how brands may be able to reach untapped market share, prevent media wastage, and deliver an improved overall campaign ROI.

16:40

Dominic Powers
Closing Keynote:

Dominic Williams, Founder and Chief Scientist, DFINITY Foundation

Dfinity

Session details TBC

17:10

Closing Comments

Followed by Drinks Reception