PROGRAMMATIC IN 2021
& beyond
Now and Next: Why Programmatic is the Future of Advertising
Previously perceived as ‘too complex and difficult’, the true potential of programmatic has been realised as areas such as transparency, viewability, brand safety, invalid traffic and data credibility have been demystified. Ahead of this year’s Programmatic Summit, we speak with GroupM CTO Ryan Menezes and Nova Entertainment’s Head of Digital Audience and Monetisation Tim Armstrong, to talk trends, challenges and more. Read the full article here.
Less fluff, Humanised Tech and In-Housing – Top 12 Programmatic Predictions
Speaking to Ashton Media ahead of the Programmatic Summit 2021, top tech execs share their thoughts on what is to come in 2021; including Ryan Menezes, Chief Technology & Transformation Officer at GroupM, Tim Armstrong, Head of Digital Audience and Monetisation at Nova Entertainment, Sarah Wyse, General Manager Digital at AFL, Imran Masood, Country Manager at DoubleVerify. Read the full story here.