IAS Executive Breakfast
To Discuss: Media Efficiency in the Age of Privacy
Hyatt Regency, Sydney
11 March 2021
Arrival from 7.50am
Breakfast starts at 8am sharp
Immediately prior to the Programmatic Summit 2021
Roundtable discussion
Media Efficiency in the Age of Privacy
With an increase in the regulation of data privacy along with the depreciation of the cookie, advertisers need cost effective options that meet both regulatory and consumer demands.
Programmatic’s efficacy for digital and its potential for scalability makes it the perfect advertising tool for global marketers. The next generation of contextual targeting technology offers marketers the newest tool to reach their audience whilst make impactful connections, solving for data deprecation and adhering to privacy requirements.
Join us for breakfast and participate in a lively discussion on how marketers can create quality connections with their consumers in the face of increased scrutiny on data. We’ll explore the role of programmatic in scaling efficiencies in digital and discuss how to leverage contextual targeting in the face of increasing consumer privacy laws and data deprecation.
Your Moderator
Jessica Miles
Country Manager,
Integral Ad Science ANZ
Jessica Miles is the Country Manager for Australia and New Zealand at Integral Ad Science. She is based in Sydney and in her current role, Jessica is leading the IAS business in the region, planning and executing the go-to-market strategy and business objectives for ANZ.
Previous to her current role, she held the position of ANZ Sales Director with IAS, driving the commercial efforts for the region.
Jessica has had extensive experience in adtech at InMobi and Pocketmath and on the publisher side at Fairfax Media. Her experience includes driving revenue growth and working with a range of clients from agencies, advertisers and publishers.
Jessica holds a Bachelor in Business Administration from Macquarie University and she also studied Negotiation at Harvard Business School.
Your Hosts
MENU
Freshly brewed Vittoria coffee/T2 Tea/Herbal Infusions
***
Freshly baked croissant, danishes and muffins (VEG)
Seasonal local fruit platter, fresh mint (VGN, NF, GF)
***
Farm Fresh Scrambled Eggs – bacon, roasted tomato, hash brown mushrooms (GF, DF)
OR
Avocado, peas, scrambled eggs heirloom tomatoes, mint, feta, grilled sourdough (VEG)
***
Please notify the Chef for any special dietary requirements.
WHEN
Thursday 11 March 2021,
7.50am for an 8am start.
Immediately prior to the Programmatic Summit 2021
WHERE
Hyatt Regency, Sydney
ATTEND:
INTERESTED
IN ATTENDING?
Contact
