The region's leading programmatic advertising, ad tech and digital conference.
9
YEARS YOUNG
Reuniting Programmatic.
We’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit returns to Melbourne on February 24th 2022
For nine years now, the Programmatic Summit has educated and connected the smartest minds in the ANZ marketing and advertising industry. The most senior and influential delegates attend to learn, network and create business opportunities.
As the global and local economy emerges from the most disruptive period in history, join us as we safely reunite the marketing and advertising community to discover and discuss what 2022 holds in store.
As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.
Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast-moving industry is evolving. It’s a must-attend event for both buy-side & sell-side executives within the media and advertising industry.
Details
Programmatic Summit Melbourne 2022
WHERE
Sofitel Melbourne on Collins
25 Collins St,
Melbourne VIC
WHEN
Thursday 24 February 2022
WHO:
Senior Client Side Marketers
Supply Side Platform’s
Agency Executives
Ad Exchanges
Data Management Platform’s
Trading Desks
Affiliates
Data Solution Providers
Publishers
Demand Side Platform’s
ATTEND:
Here’s what you can expect
International Keynote:
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark (US)
Rachel leads programmatic at global FMCG juggernaut Kimberly-Clark, heading up ad technology, processes, and capability building as part of a company-wide digital transformation. KC brands are sold in 175 countries and they had $19.1 billion in sales in 2020. Her previous role was Global Programmatic Lead at Nestlé where she designed and enacted the Global Programmatic Framework covering strategy, operations, technology enablers, and capability building encompassing planning, buying, and measurement. Rachel co-ideated, planned, and launched the Global Digital Media Center of Competencies (Finalist for Best In-House Media Team, Ad Exchanger 2020) building consistent, high standards for media operations globally and developing a stronger global media community.
Three of her specific achievements with Nestlé include:
– Designing end-to-end audience first planning into creative and media
– Ideating and bringing to life a tool for always-on auditing of best-in-class programmatic operations
– Designing a comprehensive Digital Responsibility Plan to ensure quality media purchasing
Rachel was born in a small town, however, has now ventured to 40+ countries. On her bucket list is to go on a paleontology dig and see the turtle hatching in Western Australia. Rachel is also passionate about mentoring teenagers and looks forward to finding an organization to work with.
International Keynote:
Karen Eccles
Karen Eccles, Managing Director, Digital & Innovation, The Telegraph (UK)
Karen is Senior Director of Commercial Innovation at The Telegraph, leading commercial product, measurement and data innovation to support the company’s subscriber first strategy. She has a long history in media and ad tech, working previously for magazines, newsbrands, radio and ad tech including at Classic FM, Associated Media, Stylist, and Innovid. She has lived in Germany and is now based back in London, and is also a trustee board director of UK children’s cancer charity Clic Sargent.
GATHERING
THE
rightsmartestBest Dressed
PEOPLE
The power of the summit will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to attract the most exciting and imaginative group of people and bring them together.
GREAT EVENT good education session for a lot of the industry and great frameworks shared by some of the brightest minds.
AS AN INDUSTRY EVENT It's really important for us all. It's a great way to get everyone together to tackle the big issues.
EXCELLENT FORUM The Programmatic Summit provides an excellent forum to network with our industry’s finest!
HIGH CALIBER OF ATTENDEES Programmatic Summit was super well organised with a high caliber of attendees. Will definitely go again.
Interested?
Tim Stuart-Harris
Commercial Director, Ashton Media
Ph: +61 402 567 117
timsh@ashtonmedia.com.au