PS Melbourne

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region. Learn from the smartest international and local minds about first party data, digital transformation, CTV, digital OOH and winning with programmatic.

Programmatic Summit 2021 agenda

Thursday, 24 February

8:00

Registration Opens

Ashton Media

8:50

Opening Comments

PwC

9:00

International Keynote: Bye Bye Bye…it’s a Matter of Trust. It’s Gonna Be MEaningful Transparency Into Programmatic Operations

9:30

Partner Keynote: The Secret to Unlocking Efficiencies: Leveraging Technology to Target High-Propensity, People-Based Audiences

LiveRamp, Seven West Media, Kinesso

9:55

How Do We Know Our Ads Are Being Looked At?

10:25

Coffee Break & Networking

10:50

Track 1
Track 1 Opening Comments

Track 2
Track 2 Opening Comments

10:55

Track 1
New Digital Advertising Business Models to Address Regulatory Challenges: What’s Coming and Why

Track 2
Panel: How Are Agencies Accommodating What the Clients Wants?

11:30

Track 1
Partner Breakout: Connecting Connected TV; The Audience Opportunity in CTV

Track 2
Technologies of the Future

12:00

Track 1
Charged and Ready: Behind Samsung’s First-Party Data Power Play

Track 2
Must Ad Tech Startups Leave Australia to Succeed?

12.30

Networking Lunch

Sponsored by Samba TV

Samba TV logo

13:20

Partner Keynote: Steps to Future-Proof Your Advertising Strategy in a Privacy-First World

Google Marketing Platform

14:00

Track 1
Partner Breakout: Make Your Move: How Mobility Data Is Changing Marketing

Near, Yahoo
Track 2
Partner Breakout: Unifying TV (In All Its Forms) And Programmatic to Achieve Long-Term Success

Amobee Atomic212

14:30

Track 1
How OFX Is Perfecting a 1st-Party Data Strategy in a Privacy-First World

Track 2
Panel: The Future of Identity and Re-Architecting Digital Marketing

15:10

Coffee & Networking Break

Sponsored by Realestate.com

rea

15:30

Track 1
Panel: Programmatic Powers in a Premium vs User-Generated Video World

Track 2
Panel: Deep Dive into Programmatic DOOH

JCDecaux, dentsu, QMS, Vistar

16:10

Track 1
The Power of Programmatic to Drive Breakthrough Business Results

Track 2
Panel: How Tuned in Are We to Programmatic Audio?

16.45

International Keynote: Has Digital Publishing Come of Age?

17:15

Closing Comments

17:20

Drinks Reception

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