The most comprehensively researched programmatic, ad-tech and digital conference in the region. Learn from the brightest and the best, the pioneers and the pathfinders to explore the most-important subjects: the demise of the cookie, the rise of omnichannel, retail media, DooH and CTV through to Sustainability. Have an explore below!

Programmatic Summit 2024 agenda

Thursday, 29 February


Registration Opens


Rachida Murray

Opening Comments & State of the Nation

Rachida Murray, Chief Digital Officer, Spark Foundry

Spark Foundry


Ander Lopez Ochoa

International Keynote
The Path to Programmatic Transparency: Providing More Visibility on Programmatic Spend to Enable Investments to Be Made More Strategically and Achieve the Best ROI

Ander Lopez Ochoa, EMEA Head of Digital, Content, Media & eCommerce Marketing, Johnson & Johnson

Johnson & Johnson

In this special international keynote presentation, join Ander Lopez Ochoa from Johnson & Johnson as we explore the need to provide stakeholders with a clearer objective into programmatic spend, this session delves into the critical need for transparency in the advertising ecosystem. The presentation will also provide a roadmap for fostering trust and collaboration among advertisers, agencies, and publishers, ultimately enabling investments to be made more strategically. Through concrete examples of success at Johnson & Johnson, we will demystify the complex web of intermediaries, allowing you to truly see where your ad dollars are going, allowing you to reduce inefficiencies.

To ensure that your ads are viewed by rea, engaged audiences, is a fundamental concern, and so Ander will also touch on the pervasive issue of ad fraud and how you can best reduce any brand damage by having your ads appear in inappropriate and harmful contexts.


Phil Cowdell
From Harmful to Helpful: How Being Conscious Can Help Accelerate Inclusion, Representation and Responsibility Across Your Media Investments

Phil Cowdell, Global Chief Strategy Officer, Channel Factory

Channel Factory

In spite of the industry’s well-intentioned efforts to improve brand safety over the last few years, there have been significant unintended consequences especially for creators and their content related to issues around diversity, sustainability, and societal wellbeing.

Not only is there still the over reliance on blunt, keyword-based exclusion lists leading to over blocking of many creators and their content, but we are also witnessing wide scale defunding of news and responsible journalism, and the creation of inclusion lists that aren’t very inclusive, Put another way – Brand Safety, though well intentioned, is safe for some but not for all.

In this session, Phil Cowdell from Channel Factory will outline how we can work together as an industry to constrain negativity by avoiding content that is unsafe, unsuitable, and untrue, whilst at the same time amplify positivity by supporting and investing in content that is contextually relevant, responsive, and inclusive.

Join us to hear how the industry got here; who’s feeling the impact the most, and what we can do together to remedy this to create a more responsible, representative, sustainable and effective media ecosystem.


Annie Marendaz

Track 1
Utilising Creativity to Reimagine the Programmatic Journey

Annie Marendaz, Performance Director, The Media Store

The Media Store

Clients, each with their own varying programmatic knowledge and time constraints, prioritise getting tangible results. The complexity of digital media, packed with jargon, poses a challenge in aligning strategies with broader business goals, and convincing non-marketing stakeholders for budget approval remains a common hurdle.

To address this we should all be thinking how we can reimagine the way programmatic is recommended and reported on using digestible formats in training, presentations, and meetings. By brining a human touch, creativity, humour (and pop culture references!) into our explanations of channels, campaign setups and results to increase relatability and engagement.

If you want to enhance the accessibility, memorability, and enjoyment of the programmatic journey, seamlessly aligning efforts with overarching business objectives, make sure you stop by this session!

Peter Leonard

Track 2
Cut Through the Hype: How Will the 2024 Privacy Regulations Impact You?!

Peter Leonard, Principal and Director, Data Synergies and UNSW Business School


Concerns about how companies use data has increased, and regulatory changes are going to have an impact on every single person in multiple ways. At the moment 6/10 people find personalised content in advertising useful, in-spite of increasing privacy awareness and scepticism.

In this session we’ll be deep diving into what the upcoming privacy regulation changes mean for you, as we discuss proposed changes around personal information, de-identified info, APPs, exemptions, privacy policies and potential penalties.

From there, we’ll give an overview on the key issues that are impacting advertising such as the scope of the regulation, proposed changes, what it means for targeting and trading and the lack of a ‘legitimate interests’ exception. The narrow definition of what counts as PI is critical, and we should be giving sufficient time to implement in businesses.


Coffee & Networking Break

Hosted by


How Bank Australia Is Tackling Sustainability in Programmatic

Nicole Hunter, Head of Marketing, Bank Australia
Joanna Georges, Head of ANZ, Scope3
Joel Trethowan, Co-Founder & Managing Director, Alchemy One

Nicole HunterJoel TrethowanJoel Trethowan

Bank Australia, SCope3, Alchemy One

Digital and programmatic has a carbon problem. Every 1,000 impressions in a digital campaign is equivalent to doing one load of washing. Given the billions of impressions our industry runs a month, the scale of the problem becomes clear. Whilst we can’t control the electricity grid we can control where and how we invest our media dollars. The more we invest in low carbon, high attention, quality inventory the more rapidly we will see carbon emissions decline.

This is exactly what Bank Australia set out to do. Already on a mission to get to net zero by 2035, Bank Australia and Alchemy One worked with Scope3 to act.

In this exclusive case study presentation, Bank Australia’s Head of Marketing and Scope3’s Head of ANZ will outline how Alchemy One could assist them reducing their carbon footprint, how measuring carbon revealed key areas of campaign improvement and, finally, how simple campaign optimisations led to reduction. The audience will learn how Bank Australia reduced emissions by 40% while increasing performance, as well as EASY and actionable best practices for measuring and reducing emissions.


Multi-Channel Adoption to the Post Cookie Environment: How You Can Activate Your First Party Data and Deliver More Personalised Campaigns

Berina Colakovic, Sales Director, APAC, StackAdapt


The demise of third-party cookies has left marketers and advertisers grappling with a series of formidable challenges. Of paramount importance will be activating first-party data for the creation of highly personalised campaigns. This session will begin by setting out the questions on how to understand and segment audiences will be incredibly important.

Then we’ll explore moving towards multi-touch attribution models that consider multiple touchpoints on a customer journey help to better build more sophisticated programmatic advertising and a look at what to do when you can’t build your own first party data extensively.

Adapting to the post-cookie landscape will require a combination of technical solutions, regulatory compliance, and a commitment to user privacy and transparency. It’s essential to remain flexible and open to experimentation as the industry continues to evolve.


Ben Oliver
Track 1
Bringing Your Media Team In-House: How Treasury Wine Estates Built a Media Team from Scratch

Ben Oliver, Head of Media, Treasury Wine Estates

Treasury Wine Estates

In 2023 Treasury Wine Industries (TWI) made the momentous decision to bring all biddable media buying functions in-house, severing ties with external agencies. Join Ben Oliver, Head of Media at Treasury Wine Estates to hear how they embarked on a mission to construct a media team in-house that strives for excellence.

Ben will be focusing on talking points including the choice of initial tech stack from programmatic platforms to analytics tools, the challenges of recruitment and team structure and reporting and measurement.

Finally, we will touch on the development of media principles to guide media selection. Crafting a unique identity in the media space requires a set of guiding principles, a foundation framework that steers media selection and strategy and Ben will share key insights from his journey to support you in yours.

Lauren Dulhunty
Track 2
With Great Power Comes Great Responsibility – The Growth, Opportunities and Challenges of Retail Media in 2024

Lauren Dulhunty, Product Owner, Unpacked, Flybuys


The role of retail media stands out as a pivotal bridge between offline sales and online marketing endeavours. Central to this is the pivotal role of data within the world of retail media.

In this presentation we’ll discuss the vital role of data in decision-making and the responsibility of retail media owners in protecting customer privacy. As third-party cookies phase out, we’ll also touch on the fresh opportunities this brings for retail media.

By understanding the interplay between data, privacy, and industry responsibilities you’ll have fantastic overview of how to build on the potential on retail media in the world of programmatic in 2024.


Networking Lunch


Track 1
Why Should You Consider Podcasting in Your Performance Mix?

Moderated by Rachida Murray, Chief Digital Officer, Spark Foundry
Daisy Smith, Programmatic Director, Acast
Charlie Allatt, National Digital Director, Kinesso
Vici Richardson, Head of Growth & GTM, HBF Health

Rachida MurrayDaisy SmithCharlie AllattVici Richardson
Spark Foundry, Acast, Kinesso, HBF Health

Despite typically being viewed as an awareness channel, in 2023 we really started to see brands consider podcasting as a performance channel, in no small part due to enhanced programmatic capabilities, advanced digital metrics and evolved measurement opportunities. 50% of podcast ad expenditure is now considered performance and accounts for 20% of total podcast spend in the UK.

In this panel, you’ll hear from Acast, the largest podcast company in the world, partnering with the likes of the BBC, the Guardian, the Economic and Australian true crime, as they lead a discussion on how podcasting has evolved and what opportunities it will continue to deliver. In this session we’ll discuss:

– What examples, or case-studies, can you provide of successful podcasting campaigns that have demonstrated value outcomes?
– How have enhanced programmatic capabilities and advanced digital metrics contributed to the shift in perception of podcasting from an awareness channel to a performance channel in 2023?
– What specific measurement opportunities have emerged in recent times that make podcasting an attractive option for brands seeking performance-driven outcomes?

Track 2
Is Attention the Most Valuable Metric in the Modern Ad Landscape? Critical Factors in Measuring Campaign Performance

Moderated by Jonas Jaanimagi, Technology Lead, IAB Australia
Dr. Karen Nelson-Field, Founder and CEO, Amplified Intelligence
Dan Slivjanovski, Chief Marketing Officer, DoubleVerify
Alex Gregory, Head of Sales, Nexxen

Jonas JaanimagiDr. Karen Nelson-FieldDan SlivjanovskiAlex Gregory
IAB, Amplified Intelligence, DoubleVerify, nexxen

The age-old adage, “time is money,” holds true in the digital realm, as advertisers strive to capture the attention of their audiences. But is attention truly the most valuable metric in today’s advertising landscape? In this thought-provoking session, we will explore the significance of attention as a metric and investigate its role in shaping the future of digital advertising. The key questions we’ll be exploring are:

– How do we define and quantify attention in a world saturated with digital content and short attention spans?
– With numerous metrics available, which ones complement or conflict with attention as a primary metric?
– Can a strong focus on capturing attention translate into meaningful conversions and sales, or is it a superficial metrics?
– How does attention correlate with long-term brand-building and customer loyalty?

What are the implications of bombarding audiences with attention-seeking ads and how can we ensure a positive customer experience while seeking to capture and hold attention?


Track 1
Leveraging Programmatic Digital Out of Home into Your Omni-Channel Strategy

Moderated by Georgina Fox, Head of Digital Sales, oOh!
Zane Goold, Associate Director – Business Development, The Trade Desk
Michael Whiteside, Chief Media Activations Officer, Kinesso

Georgina FoxZane GooldMichael Whiteside
oOh, trade desk, kinesso

Programmatic advertising across other channels is farther along in its maturity and majority are 1:1 medium, or certainly to one household at least. Understanding Out of Home is often one too many, and a physical medium with various formats in locations such as public spaces. In this panel discussion we’ll show how there is a need to approach planning and buying differently, especially considering the value and power of each specific format or location.

Join us as we touch on omnichannel activation, and how programmatic DOOH is bought as part of a wider activation, the physical intersection of the online and digital world and whether, as more traditional channels continue to converge, programmatic teams should be working more closely with agency teams up the funnel.

Track 2
Unlock the Omnichannel Opportunity: How Advertisers Are Leveraging TV Data to Achieve Incremental Reach Beyond CTV

Simeon Swain, Programmatic and Data Lead, Samba TV Australia
Charlie Allatt, National Digital Director, Kinesso

Simeon SwainCharlie Allat
samba tv

Samba TV’s latest State of Viewership Report showed the top 50% of heavy linear TV viewing households see an average of 103 TV ads a day. In contrast, the lightest linear TV viewing households see only an average of 11 TV ads a day.

Luckily, for advertisers looking to achieve optimal Total TV reach, automatic content recognition (ACR) technology is offering new ways to identify and engage with addressable audiences on CTV as well as other channels. Join Samba TV for a conversation with Kinesso to explore how advertisers are leveraging ACR powered TV data to take their audience strategies to the next level, achieving not only omni-screen reach but also omnichannel impact.


Coffee & Networking Break

Hosted by


Track 1
Managing for Signal Loss, Third-Party Cookie Depreciation and Consumer Privacy through 2024

Moderated by Jonas Jaanimagi, Technology Lead, IAB Australia
Paul Luckett, Head of AdTech & Commercial Innovation, News Corp
Amy Jansen-Flynn, Regional Manager, APAC, Adform
Ashton De Santis, Inventory Partnerships Director, The Trade Desk
Adele Wieser, APAC Regional MD, Index Exchange

Jonas JaanimagiPaul LuckettAmy Jansen-FlynnAshton De SantisAdele Wieser
IAB Australia

This is a critical topic that has evolved over the past few years and is now reaching the business end in terms of requirements and testing. Supporting and preparing the industry for the changes to come in relation to signal loss and consumer privacy remains a key priority for IAB Australia in 2024.

In this panel session we will review progress on the full portfolio of options available to industry as third-party cookies continue to deprecate as an identifier for advertising across many of the devices and environments through which consumers access the internet. We will discuss topics such as ID solutions, contextual targeting, Seller-Defined Audiences, Apple’s SKAdNetwork and Google’s Privacy Sandbox beta APIs for Chrome & Android… and more.

Track 2
The Programmatic Exchange

It’s time to talk! Grab a table, sit down, and get ready for the Programmatic Exchange. Sometimes it feels like there’s just never enough time to make the connections and have the conversations you need.

Well, we’ve designed the remedy for you. Over the next 40 mins you’ll have 20 mins to discuss two topical 2024 themes with your fellow delegates. Your starter questions are:

• Does CTV measure up to other channels and do you think that it can really transform your campaigns?
• How do you currently measure CTV campaign performance? And what do you think you should be measured as a performance metric?
• How do you think CTV can be creative in way that other channels can’t? What are the most creative ways you’ve seen CTV utilised?

Thoughts for the Future
• Are privacy and cookie changes really the end of the world as we know it?
• Is it inevitable that we will see a trend towards in-house?
• Will you be starting to think about new channels such as Audio or In-Game Advertising?


Hamza Ayub
International Keynote
Utilising Programmatic to Leverage New Advertising Platforms: How Dunkin’ Donuts Blended Programmatic and Contextual Advertising to Capture Switzerland

Hamza Ayub, Chief Marketing Officer, Dunkin’ Donuts Switzerland

Dunkin' Donuts

In the dynamic realm of programmatic advertising, innovation and adaptability are essential to stay ahead of the competition. Join Hamza Ayub, direct from the land of Toblerone, for a compelling panel discussion that showcases how Dunkin’ Donuts successfully harnessed programmatic advertising to leverage new advertising platforms, with a special focus on their entry into the Swiss market. Discover the ingenious strategies and insights behind Dunkin’ Donuts’ use of programmatic and contextual advertising to capture the hearts and taste buds of Switzerland.

Hamza’s expertise has not only landed him in the 2022 Forbes ‘30 Under 30’ but both Dunkin’ Donuts and AnW, his own creative agency, have been nominated in the TikTok Awards.


Closing Comments


Drinks Reception

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