Embracing Opportunity and Managing Challenges to Bring Precision to Your Programmatic Strategy

Following last year’s sell-out Programmatic Summits, we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summits are back on February 29th (Melbourne) and March 7th, 2024 (Sydney).

It’s clear that 2024 is going to be a year of challenges to manage and opportunities to embrace, and it’s in that spirit that, after in-depth collaboration with our advisory board, the content comes to you this year as we put new light through old windows on the following topics:

– The Relationship Between CTV and Creativity
– Navigating the New Frontiers in Retail Media
– Should You Bring Your Media In-House?
– Programmatic DOOH in Omnichannel
– Sustainability and ROI in Media
– Is Attention the Most Valuable Metric?
– How Will Privacy Legislation Impact You?
– Adapting to the End of the Cookie

For eleven years now, the Programmatic Summit has educated and connected the smartest minds in the ANZ marketing and advertising industry, and we’ll be bookending the conference with our two most exclusive international thought leaders to date. With Ander Lopez Ochoa, EMEA Head of Digital, Content, Media & eCommerce Marketing, Johnson & Johnson looking at The Path to Programmatic Transparency and Hamza Ayub, Chief Marketing Officer, Dunkin’ Donuts closing with Utilising Programmatic to Leverage New Advertising Platforms.

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