Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?
ad blocking, appnexus, IAB, online, programmatic
Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.
ad blocking, ad fraud, comscore, OMD, programmatic, viewability, yahoo7