Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?
ad tech, CRM, martech, programmatic
Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.
ad tech, creative, media, programmatic, Rikki Webster, videology