Posts Taged attribution

Dan Robins

Let’s take attribution out of the too hard basket

Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.

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Carolyn Bollaci - VP Global Accounts APAC, Sizmek

Demystifying attribution: how to optimise your ROI

Why is data consolidation critical to creating a seamless attribution model that helps marketers optimise the impact of their digital media investments?

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