7-Eleven is proof positive that building a data strategy can add untold value to your business.
big data, data strategy, digital display, digital transformation
With three action-packed days of data strategy chat to reflect on, we’ve put together this cheat sheet of the top seven takeaways.
big data, cognitive, content marketing, programmatic
With the hype building, CX is set to push programmatic off its buzzword perch. Is this simply industry trend spotting or something more serious?
big data, customer experiene, programmatic