Posts Taged china

Catherine Cervasio

Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy

You started Aromababy in 1994 – where did the idea come from? I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist for a fashion retailer accessory supplier. It was in this second role that I came up with the idea to introduce skincare product as ‘accessories’ […]

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Shayne Mele

Access China Summit Speaker Q&A: Shayne Mele, ANZ Merchandise Manager, VIP.com

  Why is China such an exciting market for Australian brands? Australia’s retail growth is fairly flat due to minimal population growth and slow wage growth, so it makes sense for brands seeking greater growth to look abroad and with Asia at our doorstep with an enormous population shift and growth in middle-class wealth, it […]

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Razwina Raihman

Understanding the Chinese media landscape

Australian brands looking to tap the Chinese digital consumer have their work cut out for them developing an understanding of the Chinese consumer, laws and regulations around exporting goods and, most pertinently, getting a grasp of the Chinese media landscape. “China is a very developed market so the marketing and communication principles are much the […]

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Allen Qu

Searching for China’s digital consumer

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Stephen Drummond

Understanding the Foreign-Local Brand Dynamic in China

Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

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