Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.
agencies, creative, programmatic
Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.
ad tech, creative, media, programmatic, Rikki Webster, videology