Posts Taged creative

Pascal Winkler – Strategist, Head of Connect at The Hallway

Creative in the age of programmatic

Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.

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Rikki Webster - Head of Marketing, JAPAC, Videology

Ad tech and the art of storytelling…

Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.

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