Posts Taged customer-experience

Breaking Through the Barriers to Successful Website Performance

  Today’s digital world demands more from all of us. We need to tick boxes across numerous touch points – with everything working together. With all the marketing technologies and platforms we have on hand, there is one very important platform at the centre of it all – your website. Almost every marketing dollar you […]

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The customer experience balancing act

CX balancing act

Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.

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How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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A customer experience culture

Customer experience

Humans are the difference between businesses that provide great customer experience and advocacy and those that do not.

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Delivering an ‘Always original’ customer experience

KFC

KFC’s customer experience is as original as the 11 different herbs and spices the Colonel selected for the brand’s signature recipe.

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How CX can thrive during change

Kate Christiansen

CX teams have the greatest opportunity to capitalise on change according to Kate Christiansen, author of The Thrive Cycle.

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Customer experience and the quest for transparency at QBE

Contact centre

Contact centres, transparency and empowerment are pivotal to delivering on customer experience promises for QBE’s Kathryn Wood.

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Delivering a streamlined digital strategy to amplify promotions

beer bubbles

Traction Digital’s Adam Quirk looks to the example of a beer promotion with a streamlined digital strategy that worked to overcome customer experience hurdles.

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The marketing technologist enters the CX fold

Grant Pattison

IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.

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