Posts Taged customer-journey

How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Leveraging positive feedback to improve the customer journey

Focus on the positive when it comes to your customer feedback, says nib’s Adam Novak. The results have the power to impact your entire business and the customer journey.

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Demystifying attribution: how to optimise your ROI

Why is data consolidation critical to creating a seamless attribution model that helps marketers optimise the impact of their digital media investments?

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