As an online business, customer experience can be your worst nightmare or your greatest opportunity.
customer experience, customer journey, customer journey mapping, CX, digital touch points, map customer journey, online conversations, Traction Digital, useful data, using customer data
Focus on the positive when it comes to your customer feedback, says nib’s Adam Novak. The results have the power to impact your entire business and the customer journey.
customer experience, customer journey, nib, NPS
Why is data consolidation critical to creating a seamless attribution model that helps marketers optimise the impact of their digital media investments?
attribution, customer journey, roi