
The customer experience balancing act

Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.
Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.
As an online business, customer experience can be your worst nightmare or your greatest opportunity.
Working with NPS is an ongoing mission, even for businesses that have an established program, says Craig James, Associate Director, Customer Experience and Insights at Optus.
Humans are the difference between businesses that provide great customer experience and advocacy and those that do not.
CX teams have the greatest opportunity to capitalise on change according to Kate Christiansen, author of The Thrive Cycle.
Traction Digital’s Adam Quirk looks to the example of a beer promotion with a streamlined digital strategy that worked to overcome customer experience hurdles.
IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.
Sitecore’s Nicole Stirling recounts the top moments from the Customer 360 Symposium.
Khaled Akl experienced first-hand the importance of having a CX crisis management plan while overseeing operations for Unilever during the Arab Spring.
With changing consumer habits and a shifting business model, could customer experience be News Corp’s secret weapon?