IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.
customer experience, CX, Grant Pattison, IAG, marketing technologist, martech
Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.
digital, IAG, mark kessler, transformation