Posts Taged marketing

Haley Doel

Breaking Through the Barriers to Successful Website Performance

  Today’s digital world demands more from all of us. We need to tick boxes across numerous touch points – with everything working together. With all the marketing technologies and platforms we have on hand, there is one very important platform at the centre of it all – your website. Almost every marketing dollar you […]

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Catherine Cervasio

Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy

You started Aromababy in 1994 – where did the idea come from? I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist for a fashion retailer accessory supplier. It was in this second role that I came up with the idea to introduce skincare product as ‘accessories’ […]

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Shayne Mele

Access China Summit Speaker Q&A: Shayne Mele, ANZ Merchandise Manager, VIP.com

  Why is China such an exciting market for Australian brands? Australia’s retail growth is fairly flat due to minimal population growth and slow wage growth, so it makes sense for brands seeking greater growth to look abroad and with Asia at our doorstep with an enormous population shift and growth in middle-class wealth, it […]

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Allen Qu

Searching for China’s digital consumer

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Mark Abay - Content Director, Ashton Media

The future of programmatic is servicing customers

Vic Walia

While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2016

Programmatic trends

If 2015 wasn’t the year of programmatic, 2016 certainly will be. In anticipation of the 2016 Programmatic Summit, we spoke to some of the biggest names in the space to pinpoint the trends to watch out for.

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Lucan Creamer

Data-driven marketing: the biggest change to business in years

Events Melbourne – City of Melbourne runway

Ahead of his keynote presentation at the upcoming Data Strategy Symposium, Lucan Creamer, Executive Manager of Commercial and Marketing at Events Melbourne – City of Melbourne, explains the monumental impact data-driven marketing has had on how he does business.

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