Nov 24, 2016
Top 10 insights from the 2016 Marketing Technology Symposium
Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
Nov 24, 2016
Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
Nov 21, 2016
The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.
Nov 9, 2016
Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.
Oct 24, 2016
MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.
Oct 5, 2016
The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.
Jul 5, 2016
Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?
Apr 28, 2016
IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.