Posts Taged media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Let’s take attribution out of the too hard basket

Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.

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How customer experience is helping News Corp to connect

Kristen Haynes

With changing consumer habits and a shifting business model, could customer experience be News Corp’s secret weapon?

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Ad tech and the art of storytelling…

Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.

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