Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
marketing, marketing technology, martech, media
Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.
attribution, media, OMD, programmatic
With changing consumer habits and a shifting business model, could customer experience be News Corp’s secret weapon?
customer experience, CX, disruption, kristen haynes, media, news corp, publisher
Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.
ad tech, creative, media, programmatic, Rikki Webster, videology