Posts Taged omd

Dan Robins

Let’s take attribution out of the too hard basket

Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.

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Mark Abay - Content Director, Ashton Media

Programmatic: The three biggest challenges

Programmatic Hot Topics 2016

Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.

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