Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.
attribution, media, OMD, programmatic
Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.
ad blocking, ad fraud, comscore, OMD, programmatic, viewability, yahoo7