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Mark Abay - Content Director, Ashton Media

Ad blockers will make better marketers

Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?

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Mark Abay - Content Director, Ashton Media

The future of programmatic is servicing customers

Vic Walia

While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.

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