Feb 14, 2017
The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.
Jan 17, 2017
Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.
Oct 5, 2016
The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.
Jul 27, 2016
The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.
An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.
Jul 8, 2016
It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.
Jul 5, 2016
Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?
Jun 23, 2016
Programmatic advertising seems to be getting the blame for much of the digital industry’s ills. Publicis Media’s Lynn Chealander says the technology is the answer, not part of the problem.
Jun 16, 2016
Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?
Jun 9, 2016
Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.
