Posts Taged roi

Mark Abay - Content Director, Ashton Media

Agencies trust programmatic display less than marketers

Research conducted by the AMAA finds trust may be lagging for programmatic but agencies and marketers see it delivering better ROI than TV.

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Carolyn Bollaci - VP Global Accounts APAC, Sizmek

Demystifying attribution: how to optimise your ROI

Why is data consolidation critical to creating a seamless attribution model that helps marketers optimise the impact of their digital media investments?

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