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October 16, 2018
Breaking Through the Barriers to Successful Website Performance
Today’s digital world demands more from all of us. We need to tick boxes across numerous touch points – with everything working together.
With all the marketing technologies and platforms...
Author: Haley Doel
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June 13, 2018
Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy
You started Aromababy in 1994 – where did the idea come from?
I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist...
Author: Catherine Cervasio
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June 7, 2018
Access China Summit Speaker Q&A: Shayne Mele, ANZ Merchandise Manager, VIP.com
Why is China such an exciting market for Australian brands?
Australia’s retail growth is fairly flat due to minimal population growth and slow wage growth, so it makes sense for...
Author: Shayne Mele
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July 27, 2017
Highlights from Programmatic Forum - Programmatic Beyond Screens
How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.
Author: Dan Robins
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May 22, 2017
Searching for China’s digital consumer
Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.
Author: Allen Qu