Posts Taged viewability

Avoiding programmatic stress disorder

Stress

Programmatic advertising seems to be getting the blame for much of the digital industry’s ills. Publicis Media’s Lynn Chealander says the technology is the answer, not part of the problem.

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Programmatic: The three biggest challenges

Programmatic Hot Topics 2016

Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.

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