Your Invitation
You’ve been personally selected to join your CX and marketing peers for an exclusive VIP lunch at the renowned Vue De Monde, Melbourne.
Hosted by Nicole Armstrong, Executive Strategy Director at AKQA, you’ll spend an insightful afternoon with 10 of your peers enjoying a beautiful three-course lunch while we discuss one of the biggest challenges we face as experience leaders: demonstrating our impact on our organisations’ bottom line.
This private dining experience is being brought to you by AKQA, in partnership with Ashton Media, producers of the region’s leading Customer 360 Symposium, Marketing Tech Symposium and CX Retreat.
The Dining Experience
Vue de monde has been synonymous with Melbourne dining for over 20 years, continuing to present beautiful food that not only appeals to a sense of luxury but also honesty, integrity and an inherent natural flavour.
The focus has, and always will be, to present an exciting and dynamic experience with a progression of flavours and a sense of curiosity.
Roundtable Discussion
Closing the Gap Between Customer Experience and Business Performance – How Do we Position CX as a Profit Centre?
We’re operating in a challenging commercial environment with more pressure than ever on our resources, and more scrutiny on the impact that we create in our organisations, but measuring and demonstrating that impact is often still a challenge.
In this session, you’ll be joined by your peers for an insightful and engaging conversation exploring how we can rethink the role of brand and experience in our organisations to be seen as a revenue generator rather than a cost centre.
We’ll discuss:
- Finding the balance between short term performance versus long-term brand building
- Creating alignment with the C-Suite and the role of stakeholder influence and engagement
- Leveraging experimentation and incremental change to support larger experience transformation
- Thinking creatively about how we use our budgets to make an even bigger impact
This in an unrivalled opportunity to engage in a meaningful conversation, talk through our challenges and exchange insights on the top-of-mind issues facing brand and customer experience leaders.
Please click the RSVP button below to confirm your place. We look forward to seeing you there and having a spending a brilliant afternoon together.
Your Host
Nicole Armstrong
Executive Strategy Director, Head of Strategy
AKQA Australia
Nicole is passionate about moving businesses and brands confidently into the future. For over 15 years, she has been working with some of the world’s most recognisable brands to develop transformative solutions found at the intersection of bold ambition, creativity and human truths.
Nicole has worked with global brand leaders from Nike, IKEA, LVMH and Google on how these brands continue to evolve and advance to lead exceptional brand experiences.
Nicole leverages digital design thinking, traditional brand planning and business strategy to inspire and develop work that enables brands to see their future and act on it.
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HOSTED BY
WHEN
Thursday, 20th March 2025
12:30 PM – 2:30 PM
WHERE
Vue De Monde, Melbourne