Ashton Media

AshtonCast

Stories and solutions to the challenges faced by professionals in advertising, marketing, media and CX.

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Welcome to AshtonCast

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MARKETING EDITION

Video Fast Forward episodes

Connected TV is one of the most talked about topics in town, and we’re all in agreement…a huge opportunity for the industry.

It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers?

In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales – Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic.

Reimagine Marketing part 1

Part 1 | Video Fast Forward | Audio Story

This episode features interviews with:
– Nicola Lewis, Chief Investment Officer at GroupM ANZ
– Nick Young, Director of Sales – Digital & Publishing at 9
– Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

MARKETING AND CX EDITION

Reimagine Marketing and CX episodes

Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change.

In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attribution, automation and artificial intelligence, can help us better understand and meet the evolving needs of our customers of today, tomorrow, and in times of disruption.

Rachel McDermott - Reimagine Marketing Part 4

PART 4 | Reimagine Marketing | Rachel McDermott | Optus

In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our customers will come to expect from us in the next few years.

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

Justin Theng - Reimagine Marketing Part 3

PART 3 | Reimagine Marketing | Justin Theng | SAS

In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence – are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the customer of tomorrow.

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

<--END OF PART 3-->

Sam Stark - Reimagine Marketing Part 2

PART 2 | Reimagine Marketing | Sam Stark | Foxtel

In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

Reimagine Marketing part 1

PART 1 | Reimagine Marketing: Engaging With Your Customers Of Tomorrow

This episode features interviews with:
– Rachel McDermott, Associate Director, CX, Optus
– Sam Stark, Head of Data and Analytics – Marketing and Sales, Foxtel 
– Justin Theng, Customer Intelligence Specialist, SAS

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

CX EDITION

How Does Empathy Impact CX? episodes

While there’s no doubt that the first half of this year has been a challenging one, it is during times of crisis that we have a unique opportunity to show up for our customers. And customers remember how you’ve treated them during these times of need. Delivering empathetic, meaningful and authentic experiences for our customers is more important than ever, enabling us to build long-lasting customer relationships that thrive as we navigate the road to recovery and beyond. But how can we continue to embed these principles in our customer experience at scale?

In our How Does Empathy Impact CX? podcast series on AshtonCast, brought to you by our friends at Genesys, we talk to CX leaders about exactly that – at a time when demonstrating empathy is critical, how can we create truly meaningful and empathetic customer experiences at scale?

Jess Rix - Empathy in CX

PART 4 | How Does Empathy Impact CX?

In this final episode of the Empathy in CX series, brought to you by our friends at Genesys, we speak to Jessica Rix, Head of Customer Interactions at Sunsuper to explore the work they’re doing to deliver more meaningful, authentic and empathetic customer experiences at scale.

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

Keith Pearce - Empathy in CX

PART 3 | How Does Empathy Impact CX?

In the third episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Keith Pearce, Senior VP, Brand Marketing and Communications at Genesys. We explore the importance of purpose, nurturing communities and doing societal good, and better supporting the needs of our customers, at scale, by delivering more authentic and empathetic customer experiences.

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

Elyssia Clark - Empathy in CX

PART 2 | How Does Empathy Impact CX?

In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK.

As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about:
– The impact COVID-19 has had on our ability to meet the needs of our customers
– How we can continue to keep our finger on the pulse regarding customer needs, behaviours and attitudes
– How we can nurture customer trust to build long-lasting customer relationships
– What the role of CX looks like as we navigate the road to recovery and beyond

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

Empathy in CX

PART 1 | How Does Empathy Impact CX?

The episode features interview with:
– Jessica Rix, Head of Customer Interactions, Sunsuper
– Elyssia Clark, Head of Customer Insights and Strategy, SEEK
– Keith Pearce, Senior Vice President, Brand Marketing and Communications, Genesys

Listen on: Spotify |  Google Podcasts |  Apple Podcasts |  Acast

MARKETING EDITION

Digital Marketing Maturity episodes

Told in our unique narrative story style of podcasting, these episodes focuses on digital marketing maturity.

Learn from a range of marketing experts about digital marketing maturity and how crucial it has become in light of COVID-19. Which companies have thrived, which have not and why have some fared better than others? Brought to you by our friends at Google Marketing Platform.

Digital marketing maturity

PART 5 | Digital marketing maturity

More info & read the full transcript here.

Michael Schniering, Managing Director and Partner, Boston Consulting Group (BCG)

Digital marketing maturity

PART 4 | Digital marketing maturity

More info & read the full transcript here.

The episode features interview with Des Odell, CEO, Resolution Media Australia.

Digital marketing maturity

PART 3 | Digital marketing maturity

More info & read the full transcript here.

The episode features interview with Janet Ranola, Paid Media Manager, Koala.com.

Digital marketing maturity

PART 2 | Digital marketing maturity

More info & read the full transcript here.

The episode features interview with Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google.

The episode features interviews with:
– Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google
– Des ODell, CEO, Resolution Media Australia
– Michael Schniering, Managing Director and Partner, BCG
– Janet Ranola, Paid Media Manager, Koala.com

CX EDITION

CX IN A CRISIS

This is the first of the AshtonCast episodes dedicated to CX.

This episode is focused on CX in a crisis, and right now with COVID-19 massively disrupting all facets of life and business, we are certainly faced with a crisis, the size of which we have never dealt with before.

CX + MARKETING EDITION

Staying Mentally Healthy episodes


This is three-part our series designed to help you stay mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Podpaste, we’ll be bringing you practical strategies to help you get through this and other challenging times.

We hope it helps.

PART 3 | Staying Mentally Healthy | Interview with Mitch Wallis

Mitch Wallis, Founder & CEO, Heart On My Sleeve.

PART 2 | Staying Mentally Healthy | Interview with Clinton Parr

Clinton Parr, Employee Happiness Expert and Founder, A Lion & The Vibes.

PART 1 | Staying Mentally Healthy | Interview with Katie Feder

Katie Feder, Psychotherapist. Katie is a qualified Psychotherapist with a focus on personal development, successful leadership and providing the tools for greater self awareness.

MARKETING EDITION

Programmatic In Your Pocket episodes

Told in our unique narrative story style of podcasting, these episodes focuses on life in a cookie-less world.

In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers the future is opaque at best. There is a move for the industry to look for long term solutions. We will tackle the problem of how we got here first, then move onto the solution and what lies ahead.

Interview with Travis Clinger

PART 5 | Programmatic in your pocket | Life in a cookie-less world: Interview with Travis Clinger (LiveRamp)

Travis Clinger, Vice President of Global Strategy and Partnerships at LiveRamp. Travis is an international business strategist working to repair an imperfect ad tech infrastructure and reestablish consumer trust.
More info & read the full transcript here.

Interview with Peter Barry

PART 4 | Programmatic in your pocket | Life in a cookie-less world: Interview with Peter Barry (PubMatic)

This episode features the full interview with Peter Barry, Regional Director Australia and New Zealand at PubMatic.
More info & read the full transcript here.

Interview with Jen Snell

PART 3 | Programmatic in your pocket | Life in a cookie-less world: Interview with Jennifer Snell (Finder)

This episode features the full interview with Jennifer Snell, Head of Digital Marketing at Finder. Jennifer is responsible for all media buying, creative production and CRM for Australia’s largest comparison site.
More info & read the full transcript here.

Interview with Willem Paling

PART 2 | Programmatic in your pocket | Life in a cookie-less world: Interview with Willem Paling

This episode features the full interview with Dr Willem Paling, Director of Customer and Growth Analytics at IAG. Willem has a strong passion for developing and improving customer experience and marketing and is optimistic about the future of digital advertising.
More info & read the full transcript here.

Part 1

PART 1 | Programmatic in your pocket | Life in a cookie-less world

The episode features interviews with:
– Travis Klinger, Vice President Global Strategy and Partnerships at LiveRamp
– Jennifer Snell, Head of Digital at Finder.com.au
– Dr Willem Paling, Director, Customer & Growth Analytics at IAG
– Peter Barry, Regional Director Australia & New Zealand at PubMatic

We’ll then wrap it up with some interviews from attendees at our Sydney Programmatic Summit.

Read the full transcript here.

Previous episode

Episode 1 | Agencies vs Consultancies: a tale of David vs Goliath

Andrew BaxterLeif StromnesPhil McDonald

In episode one we discuss the tale the plight of agencies in the wake of the growing presence of consultancies, is it a simple case of David vs Goliath where the consultancies represent Goliath and the agencies, David…or is there more to it than that? We get under the skin of the issue with Andrew “Billy” Baxter, Senior Advisor at KPMGs Customer, Brand & Marketing Advisory (CBMA) business, Leif Stromnes, MD Strategy and Innovation of DDB Sydney and Phil McDonald, CEO of Indie agency BCM.

Here’s what you can expect

Content

AshtonCast is premium, narrative style, short-form content designed specifically with our audience of time-poor leaders in mind..

Length

AshtonCast is designed to fill a void in polished industry podcasts. Each episode will be 10 – 30 mins long. Anything beyond and you start to lose engagement.

Curated

All episodes of AshtonCast have been curated through conversations with our advisory boards of industry leaders.

Industry Access

Our 10+ years in the industry provide us with access to the brightest minds in our field.

Premium Audience

The audience for AshtonCast is the same enterprise audience that we target and that attends our industry-leading events.

Production quality

We work with the team at PodPaste, headed up by ARIA Award-winning producer Daren Lake. So your brand sounds outstanding.

Interested?

Tim Stuart-Harris

Commercial Director, Ashton Media

Ph: +61 2 8228 6900

timsh@ashtonmedia.com.au