Ashton Media

AshtonCast

Stories and solutions to the challenges faced by professionals in advertising, marketing, media and CX.


 
 

MARKETING EDITION

Digital Marketing Maturity episodes

Told in our unique narrative story style of podcasting, these episodes focuses on digital marketing maturity.

Learn from a range of marketing experts about digital marketing maturity and how crucial it has become in light of COVID-19. Which companies have thrived, which have not and why have some fared better than others? Brought to you by our friends at Google Marketing Platform.

Digital marketing maturity

PART 2 | Digital marketing maturity

More info & read the full transcript here.

The episode features interview with Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google.

The episode features interviews with:
– Barney Pierce, Director, Google Marketing Technology Platforms ANZ, Google
– Des ODell, CEO, Resolution Media Australia
– Michael Schniering, Managing Director and Partner, BCG
– Janet Ranola, Paid Media Manager, Koala.com

CX + MARKETING EDITION

Staying Mentally Healthy episodes


This is three-part our series designed to help you stay mentally healthy during COVID-19 and other times of great stress. Brought to you in partnership with our friends at Unltd and production partners Podpaste, we’ll be bringing you practical strategies to help you get through this and other challenging times.

We hope it helps.

PART 3 | Staying Mentally Healthy | Interview with Mitch Wallis

Mitch Wallis, Founder & CEO, Heart On My Sleeve.

PART 2 | Staying Mentally Healthy | Interview with Clinton Parr

Clinton Parr, Employee Happiness Expert and Founder, A Lion & The Vibes.

PART 1 | Staying Mentally Healthy | Interview with Katie Feder

Katie Feder, Psychotherapist. Katie is a qualified Psychotherapist with a focus on personal development, successful leadership and providing the tools for greater self awareness.

CX EDITION

CX IN A CRISIS

This is the first of the AshtonCast episodes dedicated to CX.

This episode is focused on CX in a crisis, and right now with COVID-19 massively disrupting all facets of life and business, we are certainly faced with a crisis, the size of which we have never dealt with before.

MARKETING EDITION

Programmatic In Your Pocket episodes

Told in our unique narrative story style of podcasting, these episodes focuses on life in a cookie-less world.

In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers the future is opaque at best. There is a move for the industry to look for long term solutions. We will tackle the problem of how we got here first, then move onto the solution and what lies ahead.

Interview with Travis Clinger

PART 5 | Programmatic in your pocket | Life in a cookie-less world: Interview with Travis Clinger (LiveRamp)

Travis Clinger, Vice President of Global Strategy and Partnerships at LiveRamp. Travis is an international business strategist working to repair an imperfect ad tech infrastructure and reestablish consumer trust.
More info & read the full transcript here.

Interview with Peter Barry

PART 4 | Programmatic in your pocket | Life in a cookie-less world: Interview with Peter Barry (PubMatic)

This episode features the full interview with Peter Barry, Regional Director Australia and New Zealand at PubMatic.
More info & read the full transcript here.

Interview with Jen Snell

PART 3 | Programmatic in your pocket | Life in a cookie-less world: Interview with Jennifer Snell (Finder)

This episode features the full interview with Jennifer Snell, Head of Digital Marketing at Finder. Jennifer is responsible for all media buying, creative production and CRM for Australia’s largest comparison site.
More info & read the full transcript here.

Interview with Willem Paling

PART 2 | Programmatic in your pocket | Life in a cookie-less world: Interview with Willem Paling

This episode features the full interview with Dr Willem Paling, Director of Customer and Growth Analytics at IAG. Willem has a strong passion for developing and improving customer experience and marketing and is optimistic about the future of digital advertising.
More info & read the full transcript here.

Part 1

PART 1 | Programmatic in your pocket | Life in a cookie-less world

The episode features interviews with:
– Travis Klinger, Vice President Global Strategy and Partnerships at LiveRamp
– Jennifer Snell, Head of Digital at Finder.com.au
– Dr Willem Paling, Director, Customer & Growth Analytics at IAG
– Peter Barry, Regional Director Australia & New Zealand at PubMatic

We’ll then wrap it up with some interviews from attendees at our Sydney Programmatic Summit.

Read the full transcript here.

Previous episode

Episode 1 | Agencies vs Consultancies: a tale of David vs Goliath

Andrew BaxterLeif StromnesPhil McDonald

In episode one we discuss the tale the plight of agencies in the wake of the growing presence of consultancies, is it a simple case of David vs Goliath where the consultancies represent Goliath and the agencies, David…or is there more to it than that? We get under the skin of the issue with Andrew “Billy” Baxter, Senior Advisor at KPMGs Customer, Brand & Marketing Advisory (CBMA) business, Leif Stromnes, MD Strategy and Innovation of DDB Sydney and Phil McDonald, CEO of Indie agency BCM.

Here’s what you can expect

Content

AshtonCast is premium, narrative style, short-form content designed specifically with our audience of time-poor leaders in mind..

Length

AshtonCast is designed to fill a void in polished industry podcasts. Each episode will be 10 – 30 mins long. Anything beyond and you start to lose engagement.

Curated

All episodes of AshtonCast have been curated through conversations with our advisory boards of industry leaders.

Industry Access

Our 10+ years in the industry provide us with access to the brightest minds in our field.

Premium Audience

The audience for AshtonCast is the same enterprise audience that we target and that attends our industry-leading events.

Production quality

We work with the team at PodPaste, headed up by ARIA Award-winning producer Daren Lake. So your brand sounds outstanding.

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Interested?

Tim Stuart-Harris

Commercial Director, Ashton Media

Ph: +61 2 8228 6900

timsh@ashtonmedia.com.au