New Content, New Conversations, New Connections…
The Power of Victoria’s MarTech Community Together at Last.

For the last 10 years the Marketing Tech Symposium has built-up it’s reputation as Australia’s most loved MarTech and Digital Marketing Conference.

Like the Beatles only going to America once they’d hit No.1, after many years of demand we’re thrilled to announce our inaugural symposium-style networking event exclusively dedicated to the Victorian Marketing Technology Community: The MarTech Retreat, taking place on 19th-20th November at the beautiful RACV Cape Schanck Resort. The MarTech Retreat will host 70 of Victoria’s most senior MarTech and AdTech leaders, in a beautiful and relaxed setting that combines unrivalled content & thought leadership, natural networking and opportunities to connect with likeminded peers.

There are so many ways that professionals try to connect we each other, but sometimes, it’s the simplest and the oldest ways that work best. The MarTech Retreat will host 70 of Victoria’s most senior MarTech and AdTech leaders, in a beautiful and relaxed setting that combines activities, top-level-thought leadership learning and plenty for conversations over drinks.

Our agenda is carefully curated with our advisory board to deliver the best international and local case studies, thought provoking panels and insightful think tanks.

Key themes for 2024 include:

Driving Stack Value: The absolute keystone theme of the event. What form does your stack take? The Frankenstack or the Monostack? Complex and simple stacks don’t make it easy to add new technologies. Driving composability is the norm, we all strive towards it. We’ll be ensuring that you walk away with implementation strategies to ensure optimally operationalised tech stacks.

AI: Let’s be clear right up front, we are very firmly against any top-level abstract, ‘futurology’ style AI sessions. We’re here to provide case studies on how you can leverage technology in practical ways. The two primary ways that we’ll focus on will be Machine Learning and Automation, and the second being the possibilities of GenAI in the world of content creation.

Leveraging First-Party Data: First-party data isn’t meeting marketers’ goals. The infrastructure to collect it isn’t always in place and collecting real-time data is critical. One of the most important areas of discussion is going to be how we look to leverage what we’ve got, safely and cleanly, for better and more creative personalisation.

Privacy Law Changes: The Australian government has carried out a review into the existing Privacy Act and is holding further consultations. Proposed reforms “are aimed at strengthening the protection of personal information and the control individuals have over their information”. We’ll know an awful lot more about the proposed changes by November and showcasing how brands are operating best-practice in the new privacy world.

The Ferrari Conundrum (Talent & Tech): In the rush to digitalisation, organisations often face the Ferrari Conundrum: possessing advanced technological capabilities without fully leveraging them due to talent limitations. How you find, nurture, and develop talent to work with your tech is at the forefront of our topics.

Creativity & Brand Building: We’re going to make sure all of you digital marketing and MarTech leaders are ensuring your efforts build your brand and don’t loose sight that the marketing is for customer.