Australia’s most-loved MarTech conference

Staying at the forefront of the fast-paced MarTech world has never been more critical.

These indeed are extraordinary and dynamic times for marketing and technology leaders. As we navigate through economic turbulence and face heightened scrutiny of our marketing investments, the landscape has shifted in profound ways. With smaller teams and greater demands, there’s a pressing need to achieve more with less. Additionally, consumers are rightfully demanding enhanced data protection in the wake of significant data breaches.

The ever-evolving MarTech landscape presents both exciting opportunities and challenges. Marketers must continuously adapt to identify new technologies and harness fresh data sources to gain a deeper understanding of their customers, engage them effectively, and stay ahead in the game. However, this vast array of solutions and potential partners can be overwhelming, leaving marketers wondering what truly works and what doesn’t. How can they ensure they’re making the right investments for future growth?

This is where the Marketing Tech Symposium comes to your aid. It brings together the brightest minds in ANZ’s marketing sphere, providing a unique platform for knowledge sharing. Here, you’ll find a distilled wealth of collective wisdom, helping you find answers to the pressing questions that keep you awake at night. Moreover, the symposium will equip you with the solutions your leaders are seeking during these economically challenging times.

In a landscape marked by uncertainty and change, the Marketing Tech Symposium is your compass, guiding you through the complexities and uncertainties, and helping you make informed decisions in the ever-evolving MarTech realm.

Key themes for 2024 included:

Driving Stack Value: The absolute keystone theme of the event. What form does your stack take? The Frankenstack or the Monostack? Complex and simple stacks don’t make it easy to add new technologies. Driving composability is the norm, we all strive towards it. We’ll be ensuring that you walk away with implementation strategies to ensure optimally operationalised tech stacks.

AI: Let’s be clear right up front, we are very firmly against any top-level abstract, ‘futurology’ style AI sessions. We’re here to provide case studies on how you can leverage technology in practical ways. The two primary ways that we’ll focus on will be Machine Learning and Automation, and the second being the possibilities of GenAI in the world of content creation.

Leveraging First-Party Data: First-party data isn’t meeting marketers’ goals. The infrastructure to collect it isn’t always in place and collecting real-time data is critical. One of the most important areas of discussion is going to be how we look to leverage what we’ve got, safely and cleanly, for better and more creative personalisation.

Privacy Law Changes: The Australian government has carried out a review into the existing Privacy Act and is holding further consultations. Proposed reforms “are aimed at strengthening the protection of personal information and the control individuals have over their information”. We’ll know an awful lot more about the proposed changes by November and showcasing how brands are operating best-practice in the new privacy world.

The Ferrari Conundrum (Talent & Tech): In the rush to digitalisation, organisations often face the Ferrari Conundrum: possessing advanced technological capabilities without fully leveraging them due to talent limitations. How you find, nurture, and develop talent to work with your tech is at the forefront of our topics.

Creativity & Brand Building: We’re going to make sure all of you digital marketing and MarTech leaders are ensuring your efforts build your brand and don’t loose sight that the marketing is for customer.