MC Welcome
Opening Comments
Chris Amson, Director of Digital and Content, Tourism WA
Welcome to TechTalks
Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!
This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.
Each session will be both fun and fast-paced, with our amazing TechTalk Partners succinctly unveiling their product features and demonstrating their incredible advantages. The twist lies in the time constraint – as the clock starts ticking, the presenters must make every second count. When time’s up, they pass the stage on to the next visionary.
If you want to hear more, you can engage with our TechTalk speakers as they leave the stage in the adjacent area. A perfect opportunity to engage with the speakers, delve deeper into their innovative ideas, and network with like-minded delegates. Ideas will flow freely, and you can ask questions, share insights, and make valuable connections.
Don’t miss out on this fantastic evening of tech-packed fun and discovery.
Details
TechTalks
WHERE
Vintage
WHEN
Monday, 8 September 2025
5:30pm – 6:25pm
Agenda
17:30
17:30
TechTalk 1
What is the Future of AI for Marketing? From Tools to Trust
Tony Van-Eyk, Managing Director APAC, Birdeye
We’re in peak AI hype in 2025. With a million AI tools flooding the market, companies are drowning in complexity. The average team now juggles 20–40 different platforms, creating silos, wasted spend, and inefficiency. But here’s the truth: the real power of AI isn’t in more tools; it’s in smarter consolidation. We are living through one of the most profound shifts in marketing since the invention of the search engine. This is a shift from disconnected software to unified, AI-driven outcomes, and it’s reshaping the way brands compete for attention.
Birdeye is at the forefront of this transformation. As the all-in-one platform for multi-location brands, Birdeye helps businesses get found in this new world of AI Search, be chosen by more customers, and deliver exceptional experiences at scale. From boosting local search visibility to turning reviews into a growth engine, to automating customer interactions through AI Agents across every channel, Birdeye empowers businesses to turn everyday customer moments into measurable results. With over 150,000 businesses already using Birdeye, we’re not just riding the AI wave, we’re helping brands harness it to win.
17:45
TechTalk 2
Haast Increase your Speed-to-Market, Knowing Compliance is Covered
Elizabeth Griffiths, CPO, Haast
Enterprise marketing teams are often slowed down by lengthy, manual approval workflows that stall campaigns and kill speed-to-market. With AI driving an explosion in content volume, keeping every asset compliant across multiple channels is quickly becoming an operational headache. In this Tech Talk, discover how leading enterprises like Zurich, Telstra, and Allianz are using Haast’s AI – trained like a lawyer on your unique policies and risk profile – to streamline approvals and accelerate delivery. The result? Faster launches, fewer bottlenecks, and compliance feedback you can trust.
18:00
TechTalk 3
Make Your Content Work Smarter, Not Harder
Michael Loughrey, Solutions Engineer, Brandfolder by Smartsheet
Brandfolder by Smartsheet is more than just a Digital Asset Management (DAM) system; it’s a strategic platform that empowers marketers and creatives throughout the entire content lifecycle. Unlike basic storage solutions, Brandfolder provides a single source of truth for all assets, tracks their performance and usage, and integrates with the tools teams use daily. In this demo, you will see how Brandfolder can help save time, protect brand integrity, and get a better return on your content investments.
18:15
TechTalk 4
Harnessing AI for Next-Level Customer Experience
Julia Simon, VP APAC, AB Tasty
The challenge is that customer expectations have never been higher. They want relevance, speed, and seamless journeys—across every touchpoint. (US consumer perceptions of CX quality have dropped for an unprecedented third year in a row). Whilst 80% of business leaders say that improving CX is a priority, as digital teams, we’re often held back by resource constraints, data silos, and the sheer complexity of delivering truly personal experiences at scale. How do we move from “one-size-fits-all” to “one-to-one” without burning out our teams or our budgets?
The solution is AI. Not to replace human creativity, but to amplify it. AI can automate the heavy lifting, surface insights we’d never spot manually, and empower every team—marketing, product, UX—to act faster and smarter. At AB Tasty, we believe AI should be your teammate: curious, collaborative, and always moving you forward.
We’ve got three solutions to change the game for you: 1) Ideas Copilot, never run out of knowing where to test next; 2) Visual Editor Copilot, to turn ideas into reality; 3) Report AI, turning raw data into actionable insights as your personal analyst.
18:30
TechTalk 5
Own your Data, Own your Growth
Juan De La Pava, Director, Digital Immersion
Come and hear from Juan De La Pava, Director of Digital Immersion on why CRM teams’ plateau – and how owning your data with AI and predictive analytics unlocks the next wave of growth.
