Rules of Engagement: Communicating With Your Customers in Times of Uncertainty

Virtual Fireside Chat – with the Chief Customer and Marketing Officer of Sendle

Few industries have been left unscathed by the COVID-19 pandemic over the last few months, but how are businesses pivoting to overcome those challenges and ensure they’re still meeting the evolving needs of customers?

In this insightful fireside chat, we’ll be joined by Eva Ross, Chief Customer and Marketing Officer at Sendle, as she shares what COVID-19 meant for them as a business, in an industry that saw significantly increased demand but was severely affected by restrictions on movement and travel. Eva will share what this meant for their business strategy, how they worked tirelessly to pivot to meet the customer needs of now, and how their communication strategy, sense of community, and their brand purpose were central to that response.

More importantly, as restrictions continue to ease, we’ll explore the valuable lessons learned from the pandemic that Eva, her team at Sendle, and we can carry with us, to continue delivering exceptional customer experiences as we build and navigate the road to recovery.