With over 15 years of experience leading digital transformation across Asia Pacific, Europe, and the US, Maria Baschenko is a passionate advocate for using marketing technology to drive measurable business impact. Currently shaping the MarTech strategy at a multinational financial institution, Maria leads the design and build of modern marketing technology ecosystems. With a focus on scalable architecture and business agility, Maria is passionate about building skill-based, diverse teams that deliver personalized customer experiences and measurable outcomes at scale.
At the intersection of data, creativity, and technology, Maria brings a sharp focus on commercial outcomes—demonstrating how MarTech investments translate into revenue growth, customer loyalty, and operational efficiency.
