Your Invitation
We are delighted to revive our Lunch Meetups for ANZ’s leading B2B Marketers within the media, tech and CX industries. Our aim is to provide regular forums that will challenge your thinking, increase your professional influence and highlight the importance of B2B marketing within your organisation. They are also a valuable opportunity to discuss challenges and key learnings with likeminded peers.
As our valued partner, you are personally invited to join your peers for a VIP lunch and insightful Q&A with Jane Merrick, Marketing Director at Intuit at the stylish Riley St Garage on Thursday the 8th of September.
This private dining experience is brought to you by Ashton Media. Once again, Thank You for all your support, we are looking forward to collaborating with you and your organisation this financial year.
The Dining Experience
Riley St Garage, is a modern Japanese restaurant in Woolloomooloo inspired by New York’s Meatpacking District, opened in 2013, bringing 1930s glamour to Woolloomooloo. Originally Australia’s first full service garage, the building was renovated and re-imagined, accentuating its art deco design into a grand bar and restaurant.
Riley St Garage serves a diverse share concept menu, anchored by an oyster bar and raw food menu. The smoky soy truffle oysters are a favourite to start, progressing from small to large share plates. Crispy pork knuckle is a local favourite and make sure to ask your mechanic about our dessert….all dishes complemented with beautiful wine of course.
The Content
Having spoken with several of you, a re-occurring theme is around what we (B2B marketers) can learn from our B2C counterparts.
With this in mind, we’re thrilled to have one of ANZ’s leading CMOs and marketers, Jane Merrick, Marketing Director at Intuit joining us for an intimate Q&A to share her experiences from both disciplines.
Prior to her current B2B role at Intuit, Jane’s extensive background has been in senior B2C roles, most recently as the GM Marketing & Customer at IAG, GM Marketing at World Nomads Group and GM Brand & Marketing at Rest Super.
During a candid Q&A Jane will share her thoughts around the below and more.
– What was it that interested her in a move to B2B and what shaped her journey?
– What can B2B marketers learn from B2C when it comes to building relevant, engaging and distinct brands?
– What areas of B2B marketing are more sophisticated than B2C, what can they learn from us?
– What are you observations with regards to talent attraction and retention within marketing
– Is there any difference between measurement and demonstrating value back to the business between B2B and B2C?
– Is it more difficult to request budget?
– Do longer buying cycles impact this and does the business understand the impact this plays in demonstrating ROI?
We’d love for you to join us however places are strictly limited. You can secure your spot, with a delicious meal and drinks for just $99 + GST. See further info on the session below and click through to RSVP.
The Speaker
You’ll be joined by
Jane Merrick
Marketing Director
Intuit
Jane has over 20 years’ experience working across some of Australis most trusted and notable brands, including American Express, Vodafone, IAG, nib Travel and is now the Marketing Director at Intuit. She is a strong people leader and manager, is results driven and has proven commercial acumen. Jane was one of the inaugural leader selected for The Marketing Academy program in 2015, and in 2016 & 2017 was recognised in the CMO Top 50 innovative marketers
In her role at Intuit she is on the country leadership team, leads a marketing team of ~ 30, and is responsible for the Quickbook brand and winning the hearts and minds for two audience segments – Accountants & Bookkeepers; and SMB’s
Her passion for driving impactful customer experiences across both B2B and B2C companies stems from an extensive background in CRM, data driven and brand marketing, and over recent years leading cross functional sales and marketing, customer experience, and product teams to deliver strong commercial results. She is driven by a combination of hitting the numbers, creating innovative solutions, and seeing people around her thrive.
Outside of work she juggles life with 2 children who are growing up very quickly, and her chef husband, on Sydney’s northern beaches where they enjoy an active outdoor lifestyle, and she can now be seen a couple of times a week doing the Manly to Shelly swim.
HOSTED BY
WHEN
Thursday 8 September 2022
12.30 pm – 2.30 pm
| 12.30 pm | Arrival & entrees |
| 12.50 pm – 1.20 pm | Q&A with Jane Merrick, Marketing Director at Intuit |
| 1.20 pm – 2.10 pm | Mains served and discussion with your peers |
| 2.10 pm | Dessert served |
| 2.30 pm | Wrap up and closing comments |
WHERE
Riley St Garage – 55 Riley Street,
Woolloomooloo
NSW 2011
https://www.parlourgroup.com.au/riley-street-garage
ATTEND:
