B2B Marketers Lunch
Wednesday 25th November 2020, from 12.30pm |
Babylon, Level 7 Rooftop,
Westfield Pitt Street Mall, 188 Pitt Street, CBD, Sydney
Wednesday 25th November 2020, from 12.30pm |
Hello Everyone,
Hasn’t 2020 been a peach of a year 😉That said it has definitely made Team Ashton appreciate some of the simple things in life. Like connecting with family, friends and like-minded peers IN PERSON.
Great news…We’re back running in-person conferences and I’m thrilled to let you know we’re also reviving our quarterly B2B Marketers lunch meetups on Wednesday the 25th of November.
Again we want to run sessions that will challenge your thinking, help grow your professional influence and also the importance of B2B marketing within your respective organisations.
With this in mind, we’re extremely fortunate to have the founders of “Leaders For Good” joining us to run an interactive session on “Marketing for Good: The Good, The Bad and the Ugly of Ethical Marketing.”
In a world that has been turned upside, doing good has never been more important for businesses, their people and to their customers.
We’d love for you to join us however only have 16 spots. You can secure your spot in this mini workshop, with a delicious 3 course meal and drinks for just $125. Click below to RSVP.
Marketing for Good: The Good, The Bad and the Ugly of Ethical Marketing
Doing good has never been more important for businesses. Teams and organisations that make purpose part of how they work outperform the market by 42%. They have higher employee engagement and stronger customer demand.
On the other side of the story, brands that get it wrong face real backlash from their people and customers. Customer and employee activism is becoming mainstream and It’s vital to engage in this area in the right way to minimise risk and protect brand reputation.
During this marketing-focused session, we take an interactive look at the brands that are doing this right (“the good”), those that have got it wrong (“the bad”) and those that are downright messy (“the ugly”). We look at the lessons we can learn and take away clear implications for how marketeers play in this space.
After this session, you will have greater insight into:
– The opportunities & risks associated with marketing for good
– How to best drive good within your organisation
– Shared insights and challenges with other attendees
LEADERS FOR GOOD
Leaders for Good is a social enterprise that works with leaders and organisations to profitably integrate doing good into their business. We help organisations develop their good approach in a simple and practical way that links through to business results. Find out more here…(leadersforgood.org/for-organisations/ )
Kerry Boys
Partner, Leaders for Good
Kerry is a strategist and organisational development specialist. She is passionate about the power of businesses to make real and positive change in the world.
Kerry works to help scale businesses with people and purpose at the heart. From global corporates to Cambodian start-ups, her agile and action-focussed approach helps organisations take practical steps to unlock their power as a force for good.
Phil Cross
Partner, Leaders for Good
Phil is a developmental coach, facilitator, and strategist – he believes leaders hold the power to change the world for the better.
Phils career took a winding road through the worlds of digital marketing, experience design and transformation strategy – growing teams and solving problems for some of the worlds most notable brands. With a passion for people, he simultaneously built a successful coaching practice, eventually pivoting fully into the world of leadership development and organisational purpose.
WHEN
Wednesday, November 25th 2020
12:30pm Arrival, welcome drink & entrees
12:50pm Presentation: Marketing for Good: The Good, The Bad and the Ugly of Ethical Marketing
1:30pm Mains, table discussion & networking
2:45pm Close & optional networking drinks
WHERE
Level 7 Rooftop,
Westfield Pitt Street Mall,
188 Pitt Street, CBD, Sydney
https://www.babylonrooftop.com.au/
ATTEND:
