Your Invitation
You’ve been personally selected to join your marketing peers for a VIP lunch at the iconic Café Sydney, where you’ll hear from Caroline Wiemann, Head of Marketing APJ, Asana, who will share how, in a world where we are inundated with solutions, your business can effectively align people, process and technology.
This private dining experience is being brought to you by Asana in partnership with Ashton Media, producers of the region’s leading marketing events, the Marketing Tech Symposium and Agency Leaders Symposium hosted annually in the Hunter Valley, and Programmatic Summit.
The Dining Experience
Perched atop Customs House at Circular Quay, with spectacular sweeping views across Sydney Harbour the restaurant has built its reputation over the past 20 years. Cafe Sydney is one of the city’s most iconic dining destinations.
With a commitment to sourcing the freshest and the best produce in season, they utilise locally sourced produce across all areas of the continually evolving contemporary menu, delivery a dining experience that is unique.
Roundtable Discussion
Overcome the MarTech Solution Tsunami: How Can You Effectively Utilise Technology by Aligning People & Process?
The Marketing Technology landscape is not short of solutions, far from it, and given the current macroeconomic trends, executives are quite rightly looking to see returns on made investments and reluctant to invest in new ones.
According to Gartner research ”markets utilise only 45% of their MarTech stack capabilities”. The result is not just inefficiency but also MarTech solution overload, with the need to switch between different MarTech and other tools without maximising or needing their full potential.
We’ll then move into the discussion group where we’ll delve into the topic in a little more detail, creating a not to be missed opportunity to share the real life challenges that you are facing in these turbulent times. We’ll explore:
- How to establish new ways of people and process alignment that enhances collaboration, avoiding inefficient and ineffective uses of tech
- Understanding that no one piece of technology is the silver bullet to your problems, but by being use-case led rather than technology led, creativity in data usage is possible to transform customer relationships
- Explore how the right technology can tackle collaboration overload, the ways in which collaborative intelligence can be the technological lynchpin for organisational collaboration processes and how the right platforms can reduce burnout and attrition
Please click the RSVP button below to confirm your place. Look forward to seeing you there and having a great afternoon together.
Your moderator
Caroline Wiemann
Head of Marketing APJ
Asana
Caroline Wiemann is Head of Marketing, APJ at Asana. Caroline has worked in the marketing industry for 10+ years working for leading brands such as Okta, Nikon, and Pernod Ricard. Her passion and curiosity in marketing has led her to work within leading global organisations across Europe, US and JAPAC.
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HOSTED BY
WHEN
Thursday 15 June 2023
12.30 pm – 2.30 pm
| 12.30 pm | Arrival & entrees |
| 12.50 pm – 1.30 pm | Roundtable Discussion with speaker |
| 1.30 pm – 2.00 pm | Mains served and discussion with your Marketing peers |
| 2.00 pm | Dessert served |
| 2.30 pm | Wrap up and closing comments |
WHERE
Cafe Sydney
Level 5 Customs House, 31 Alfred St
Sydney NSW 2000
https://cafesydney.com/