Exploring the challenges and trends shaping the role of the CMO in today’s world
Past International Keynote
48
Hours in the Hunter Valley
Safely bringing the industry back together.
As marketing leaders, it is our role to drive the growth agenda, but in such a rapidly changing environment, what does that look like for our businesses?
The Marketing Leadership Symposium, co-located with the renowned Marketing Tech Symposium, will bring together 60 of the region’s leading CMOs and Heads and Directors of Marketing. Through a series of International Keynotes, local case studies, and interactive, discussion-led Think Tank sessions, we’ll explore some of the challenges and trends shaping the role of the CMO in today’s world, including:
– Aligning marketing strategy to business strategy to drive growth post-COVID
– Championing a sense of purpose, diversity and inclusion, inside and out
– How to be ready for the consumer habits and trends of tomorrow
– What does it take to be an effective marketing leader
– Empowering a high-performance marketing team
– Growth and development beyond the CMO role
Details
WHERE
Crowne Plaza Hunter Valley
WHEN
Tue 9- Wed 10 November 2021
FOR:
Chief Digital Officers
CMOs
General Managers, Marketing
Heads of Marketing
Heads of Digital
Digital Directors
ATTEND:
International Keynote:
Navigating Long-term Marketing Growth: Putting Martech on the Map
Jonathan Wan
Director, Global Customer Experience and Marketing,
Japan Airlines Co., Ltd
The travel and aviation industry is one that has been severely impacted by the pandemic, and as a result, businesses in this sector are undoubtedly feeling the effects of tightened budgets, which makes it even more difficult to sell in the investment that comes with the adoption of martech.
In this International Keynote, we’ll hear from Jonathan Wan, Director of Global Marketing at Japan Airlines, as he shares how JAL secured the buy-in from management to investment in martech during a pandemic, and why that investment has proven to be so important in working toward their long-term marketing growth and digital transformation as they navigate the road to recovery.
Here’s what you can expect
GATHERING
THE
rightsmartestMost Senior
PEOPLE
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
