AGENDA
This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.
Monday
17:00
17:00
Welcome Drinks & Nibbles
17:30
TechTalks
Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!
This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.
Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!
This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.
Tuesday
8:00
Breakfast & Welcome
8:40
Opening Comments
Nick Barnett, AI Practice Lead, Aware Super
8:50
International Keynote: Data, Infrastructure, Activation – Future-Proofing AI-Driven Marketing Ops
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
When it comes to customers, trust and loyalty are hard to build and easy to break, and when using AI, perilously so. With first-party data at the core of modern marketing strategy, MarTech leaders face an almighty struggle in turning data into actionable, personalised communications. In our opening international keynote, Giovanni Brusetti from Epic Games, the makers of Fortnite, will examine the foundational layers to prepare for AI-driven marketing operations.
The big three areas this session will delve into are: the data layer, why a robust data infrastructure is non-negotiable, and what practical steps you can take to get it under control; the infrastructure layer, and how to set up the systems that power AI, from machine learning models for segmentation to reinforcement learning; the activation layer, and strategies for integrating AI into multi-channel activation. Giovanni says to expect a build-first mindset, and a behind-the-scenes look at what it takes to make AI work in your MarTech stack. No preaching, no BS – just experience sharing!
9:25
Partner Keynote: Presented by Braze
10:00
Fireside Chat: How SBS Build MarTech Leadership for a Collaborative Cross-Functional Culture of Excellence
Nick Barnett, AI Practice Lead, Aware Super
Uma Oldham, Head of Marketing and Media, SBS
The art of being a MarTech practitioner is a unique thing, and, as has already been explored on this programme, there is no set template for ownership across different organisations. One thing, however, is clear: the need for cross-functional collaboration is essential. Relying on MarTech unicorns is not the answer. You will either need more tech-savvy marketers, or more customer-focused digital/tech professionals – if not both. Central to this is building cross-functional leaders.
In this conversation, SBS’s Uma Oldham will be exploring how their decentralised model of MarTech ownership, along with their single-stack approach, has allowed for the right collaborations to take place, between the right people at the right moments. Sharing insights from her almost decade of experience at SBS and the changes that have taken place, Uma will discuss how the qualitative art of leadership leads to quantitative results in journey mapping, customer attention and activation.
10:30
Coffee Break & Networking Hosted By Twilio
11:00
Partner Breakout from Twilio
Partner Breakout: Scaling Up, Strategically – Inside Safety Culture’s Content Game
William Lloyd, Enterprise Account Executive, Contentful
Dan Pugh, Head of Acquisition, SafetyCulture
In this Q&A, Dan Pugh (SafetyCulture) and William Lloyd (Contentful) explore how SafetyCulture transformed its marketing function from reactive firefighting to proactive strategic leadership by restructuring its technology stack and empowering teams with greater autonomy.
You’ll gain insight as to why future-proofing your content strategy is critical amidst rapid AI-driven disruption and shifting digital demands, and how to maintain simplicity in content operations as you scale across teams, regions, and use cases.
Learn practical lessons from a major content platform migration, including how to streamline systems to enable speed, enhance team autonomy, and sharpen strategic focus, letting you stay ahead on the fast and unpredictable path AI is propelling us forward on.
Partner Breakout: Get Your Data Right to Unlock Agentic AI for Marketing
Mark Drasutis, Head of Value, APJ, Amplitude
AI only delivers true value for your organisation when it’s powered by clean, governed, and trusted data. That’s why leading marketing teams are prioritising strong foundations in data governance and literacy.
In this session we’ll explore how those data foundations enable the rise of Agentic AI in marketing and how this can enable marketers to automatically identify key customer moments, optimise campaigns and customer journeys in real-time, driving measurable impact.
We’ll also delve into cross-industry use-cases of AI-driven marketing, and the role of a composable stack, with Amplitude’s integrations bringing agility across leading customer engagement platforms and CDPs.
Whether you’re just starting your AI journey or looking to level up, you’ll walk away equipped to start building a clear roadmap to develop smarter, faster, and more autonomous marketing engines.
11:30
Panel Discussion: Ownership in MarTech – Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?
Moderated By: Nick Barnett, AI Practice Lead, Aware Super
Linh Nguyen, Group Marketing Manager, ABC
Colin Cantlie, General Manager, Marketing Technology, Ticketek
Lucy Jack, Head of Media, Member Marketing & Analytics, HCF
Lauren Dawber, Senior Director Media, Operations and Performance, Optus
There are tech savvy marketers, and there are customer conscious technology/product leaders. There are MarTech stacks owned by the product and/or the technology function and there are organisations where that ownership of marketing platforms and related customer data fully, or partly, sits in marketing. No one is scaling the cliff-face in quite the same way, but there are some trends emerging that indicate a maturity curve as to where this function is more likely to sit, or what is more likely to work for an organisation at a certain maturity.
With marketing technology now encompassing everything from data analytics and personalisation to content supply chains, in this panel we’ll explore the best organisational design for MarTech success and get into the real issue of what sits with marketing and what sits with other teams (such as Product or Technology) when owning MarTech capabilities.
Join as we discuss:
• Where does the scope of MarTech start and stop, should it encompass all related tools and platforms to support and enable Marketing including data, automation, and measurement or are some of these tools/platforms outside of this function?
• Does it matter where MarTech sits? Should a B2B, for example, conceptualise their ‘maturity’ level against not having MarTech ownership under their CMO?
• Who should ultimately be accountable for ROI from MarTech investments – Marketing, Digital, Product, Technology or a dedicated MarTech function?
• How do you build the exec level sponsorship into your MarTech strategy, and how do you asses the maturity of that ELT in MarTech terms?
• Marketing are the key end users leveraging the platform to deliver value/benefit, but Technology wants to maintain control of the platform, who should have the final say in vendor selection and tool configuration?
• How do you ensure that wherever the function sits, there is still buy-in and support from all required teams to enable ongoing capability health and optimisation?
12:15
Partner Breakout from Adobe
With Ian Dejong, Principle Strategist & Certified Information Privacy Technologist, Digital Strategy Group, APAC
Partner Breakout from Content Square & Dynamic Yield
Partner Breakout from Branch
12:40
Networking Lunch
13:40
Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.
Join to discuss:
What’s the biggest data infrastructure nightmare you’ve encountered when trying to implement AI in your marketing stack?
How do you decide which infrastructure components to build versus buy when setting up for AI with limited budgets?
How are you measuring success when AI is making activation decisions across multiple channels simultaneously?
How do you balance delivering quick AI wins to stakeholders whilst laying the proper implementation groundwork?
What’s your strategy for evolving your MarTech stack to integrate new AI tools without creating fragmentation?
Think Tank 2: Why We Need to Work Out Our MarTech Operating Models
Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
Hayley Spring, Senior Marketing Manager, Targeted Marketing – Retail, Endeavour Group
It’s a struggle working out who should own which components of a complex ecosystem.
Join to discuss:
How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?
Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence
Alice Telford, Executive General Manager Marketing, Pacific Smiles Group
Without robust data enablement, even the most innovative strategies will falter.
Join to discuss:
How do you wish your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?
Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
Michael Drew, Senior Director, Digital Commerce, Customer & Commercial Leadership, ASEAN and South Pacific, The Coca-Cola Company
AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.
Join to discuss:
How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?
Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys
Anna Bohler, Head of Digital Experience, Big Red Group
The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.
Join to discuss:
What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?
14:40
Wine Tasting Hosted by Bynder
Golf
Paint & Sip
Sit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.
Session details TBC
Pickleball
Workshop: The Trust Recipe – A Practical Workshop on Cookie Compliance
James Hartwright & Joel Leslie, Martech Specialists
What would you do if a user asked for all their personal data or wanted cookie tracking stopped? What are cookies really doing on your site? And in the world of 2024 web traffic, why does this matter?
For our 2025 workshop you’ll walk away with an understanding of what it is you’re using, how to make smarter decisions about consent and build in trust to your digital estate.
You’ll get hands on, running a free scanner on your own page, review the cookie owners you see and decide on the level of appropriateness. You’ll gain an insight of global consent expectations and where we might be headed in Australia.
17:30
Relax + Recharge
19:00
Pre-Dinner Drinks Reception: Hosted by Full Story
19:45
Gala Dinner
22:00
Close
Wednesday
8:00
Villa Checkout
8:00
Breakfast
8:40
Opening Comments
Nick Barnett, AI Practice Lead, Aware Super
8:50
Partner Keynote: Presented by Sitecore
9:25
International Keynote: The Rapidly Evolving State of AI in Martech – With Scott Brinker
Scott Brinker, Editor, CHIEFMARTEC.com
The marketing technology landscape has reached a pivotal inflection point. With over 15,000 MarTech solutions now available and AI transforming everything from content creation to customer journeys, marketers face both unprecedented opportunities and complex challenges. This presentation cuts through the noise to deliver actionable insights from the comprehensive State of Martech 2025 report, helping marketing leaders navigate the shift from complicated, deterministic systems to complex, AI-powered ecosystems.
We’ll explore how the traditional “long tail” of commercial software is evolving into a “hypertail” of custom, AI-generated applications, why your MarTech stack is becoming more like a rainforest than a Ferrari, and how successful teams are balancing the art of marketing with the science of artificial intelligence. You’ll leave with a clear roadmap for making strategic technology decisions that amplify human creativity rather than replace it.
10:00
Partner Keynote: Moving at the Speed of Your Customer – Reinventing for the Modern Organisation
Rajan Kumar, Managing Director, Marketing Advisory & Customer Technology, Accenture Song
Nick Benson, Founder, Atelier
In a world where customers move faster than organisations, it’s time to rethink how we work. What once sat squarely with marketing is now a business-wide challenge — from the CEO to operations — driven by rising customer expectations, cultural shifts, and the rapid evolution of data and generative AI. In this fireside chat, Rajan Kumar and Nick Benson will discuss how to reinvent the workforce, workflow, and workbench to close the gap between what customers expect and what brands actually deliver. This session dives into what it takes to build a modern organisation that truly keeps up.
10:35
Coffee Break & Networking Break Hosted By Twilio
11:00
Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.
Join to discuss:
What’s the biggest data infrastructure nightmare you’ve encountered when trying to implement AI in your marketing stack?
How do you decide which infrastructure components to build versus buy when setting up for AI with limited budgets?
How are you measuring success when AI is making activation decisions across multiple channels simultaneously?
How do you balance delivering quick AI wins to stakeholders whilst laying the proper implementation groundwork?
What’s your strategy for evolving your MarTech stack to integrate new AI tools without creating fragmentation?
Think Tank 2: Why We Need to Work Out Our MarTech Operating Models
Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
Hayley Spring, Senior Marketing Manager, Targeted Marketing – Retail, Endeavour Group
It’s a struggle working out who should own which components of a complex ecosystem.
Join to discuss:
How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?
Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence
Alice Telford, Executive General Manager Marketing, Pacific Smiles Group
Without robust data enablement, even the most innovative strategies will falter.
Join to discuss:
How do you wish your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?
Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
Michael Drew, Senior Director, Digital Commerce, Customer & Commercial Leadership, ASEAN and South Pacific, The Coca-Cola Company
AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.
Join to discuss:
How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?
Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys
Anna Bohler, Head of Digital Experience, Big Red Group
The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.
Join to discuss:
What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?
11:55
Presentation: Re-Setting the Strategy – How Tourism Western Australia Right-Sized Their Tech-Stack
Chris Amson, Director of Digital and Content, Tourism Western Australia
With emerging pressures from AI and growth of tourism content online, as well as a transition away from traditional routes with new channels on the rise for the next generation, scalability in many directions is more essential than ever. What good looks like in 2025 may not be building the most cutting-edge agentic AI solution, but rather how well your technology stack is composed and how quickly you can scale your digital footprint in different directions.
Drawing on Tourism Western Australia’s experience migrating from legacy systems to a composable configuration, this presentation will explore the practical transition to headless CMS, language translation cloud services, analytics, and integrated personalisation, ESP and scalable CDP solutions, with examples of the products and experiences being brought to life.
You’ll discover how proof-of-concept trials can underpin investment decisions whilst providing greater flexibility to move from slower development timeframes to more UX-focussed releases. The session will also examine how right-sizing your stack can better position you for mobile and in-trip experiences, including the development of progressive web apps that serve as logged-in states to enhance customer engagement and increase first party data.
12:25
Closing Comments, Luxury Prize Giveaway Sponsored by Vimeo
Networking Lunch