A

AGENDA

This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.

MT25 Symposium agenda

Monday

17:00

Delegate registration

17:00

Welcome Drinks & Nibbles

17:30

TechTalks

Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!

This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.

smartsheetabtasty

Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!

This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.

Tuesday

8:00

Breakfast & Welcome

8:40

Nick Barnett
Opening Comments

Nick Barnett, AI Practice Lead, Aware Super

aware super

8:50

Giovanni Brusetti
International Keynote: Data, Infrastructure, Activation – Future-Proofing AI-Driven Marketing Ops

Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)

epic games

When it comes to customers, trust and loyalty are hard to build and easy to break, and when using AI, perilously so. With first-party data at the core of modern marketing strategy, MarTech leaders face an almighty struggle in turning data into actionable, personalised communications. In our opening international keynote, Giovanni Brusetti from Epic Games, the makers of Fortnite, will examine the foundational layers to prepare for AI-driven marketing operations.

The big three areas this session will delve into are: the data layer, why a robust data infrastructure is non-negotiable, and what practical steps you can take to get it under control; the infrastructure layer, and how to set up the systems that power AI, from machine learning models for segmentation to reinforcement learning; the activation layer, and strategies for integrating AI into multi-channel activation. Giovanni says to expect a build-first mindset, and a behind-the-scenes look at what it takes to make AI work in your MarTech stack. No preaching, no BS – just experience sharing!

9:25

Partner Keynote: Presented by Braze

braze

10:00

Fireside Chat: How SBS Build MarTech Leadership for a Collaborative Cross-Functional Culture of Excellence

Nick Barnett, AI Practice Lead, Aware Super
Uma Oldham, Head of Marketing and Media, SBS

Nick BarnettUma Oldham
Aware Super
SBS

The art of being a MarTech practitioner is a unique thing, and, as has already been explored on this programme, there is no set template for ownership across different organisations. One thing, however, is clear: the need for cross-functional collaboration is essential. Relying on MarTech unicorns is not the answer. You will either need more tech-savvy marketers, or more customer-focused digital/tech professionals – if not both. Central to this is building cross-functional leaders.

In this conversation, SBS’s Uma Oldham will be exploring how their decentralised model of MarTech ownership, along with their single-stack approach, has allowed for the right collaborations to take place, between the right people at the right moments. Sharing insights from her almost decade of experience at SBS and the changes that have taken place, Uma will discuss how the qualitative art of leadership leads to quantitative results in journey mapping, customer attention and activation.

10:30

Coffee Break & Networking Hosted By Twilio

twilio

11:00

Partner Breakouts

AccentureContentful
Partner Breakout: Get Your Data Right to Unlock Agentic AI for Marketing

Mark Drasutis, Head of Value, APJ, Amplitude

Mark Drasutis
Amplitude

AI only delivers true value for your organisation when it’s powered by clean, governed, and trusted data. That’s why leading marketing teams are prioritising strong foundations in data governance and literacy.

In this session we’ll explore how those data foundations enable the rise of Agentic AI in marketing and how this can enable marketers to automatically identify key customer moments, optimise campaigns and customer journeys in real-time, driving measurable impact.

We’ll also delve into cross-industry use-cases of AI-driven marketing, and the role of a composable stack, with Amplitude’s integrations bringing agility across leading customer engagement platforms and CDPs.

Whether you’re just starting your AI journey or looking to level up, you’ll walk away equipped to start building a clear roadmap to develop smarter, faster, and more autonomous marketing engines.

11:30

Panel Discussion: Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?

Moderated By: Nick Barnett, AI Practice Lead, Aware Super
Linh Nguyen, Group Marketing Manager, ABC
Colin Cantlie, General Manager, Marketing Technology, Ticketek
Lucy Jack, Head of Media, Member Marketing & Analytics, HCF
Lauren Dawber, Senior Director Media, Operations and Performance, Optus

Nick BarnettLinh NguyenColin CantlieLucy JackLauren Dawber

aware super, ABC, Ticketek, HCF, Optus

There are tech savvy marketers, and there are customer conscious digital leaders. There are MarTech stacks owned by the digital and/or IT function and there are organisations where that ownership of platforms and customer data fully, or partly, sits in marketing. No one is scaling the cliff-face in quite the same way, but there are some trends emerging that indicate that suggest a maturity curve as to where people are likely to sit. This evolving landscape has created challenges around skill requirements, operational structures and strategic leadership.

With marketing technology now encompassing everything from data analytics and personalisation to content supply chains, in this panel we’ll explore the best organisational design for MarTech success and get into the real issue of what sits with marketing and what sits with digital when owning MarTech functions.

Join as we discuss:

• Should we define MarTech as ‘the leveraging of first-party data and digital marketing to create more personalised experiences for customers’?
• Does it matter where MarTech sits? Should a B2B, for example, conceptualise their ‘maturity’ level against not having MarTech ownership under their CMO?
• Who should ultimately be accountable for ROI from MarTech investments – Marketing, IT or a dedicated MarTech function?
• How do you build the exec level sponsorship into your MarTech strategy, and how do you asses the maturity of that ELT in MarTech terms?
• Who should be the executive sponsor for large vendor partnerships
• In an environment where Marketing wants speed and IT (functional stream) wants control, who should have the final say in vendor selection and tool configuration?
• What’s one MarTech capability you believe should never sit with Marketing? And one that must?

12:15

Partner Breakouts

twilioContentsquareDynamic Yield

12:40

Networking Lunch

13:40

Giovanni Brusetti

Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem

Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)

epic games

Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.

Join to discuss:

What’s the biggest data infrastructure nightmare you’ve encountered when trying to implement AI in your marketing stack?
How do you decide which infrastructure components to build versus buy when setting up for AI with limited budgets?
How are you measuring success when AI is making activation decisions across multiple channels simultaneously?
How do you balance delivering quick AI wins to stakeholders whilst laying the proper implementation groundwork?
What’s your strategy for evolving your MarTech stack to integrate new AI tools without creating fragmentation?

Think Tank 2: Why We Need to Work Out Our MarTech Operating Models

Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
Hayley Spring, Senior Marketing Manager, Targeted Marketing – Retail, Endeavour Group

Alison WilsonHayley Spring

endeavour group

It’s a struggle working out who should own which components of a complex ecosystem.

Join to discuss:

How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?

Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence

Alice Telford, Executive General Manager Marketing, Pacific Smiles Group

Alice Telford
pacific smile

Without robust data enablement, even the most innovative strategies will falter.

Join to discuss:

How do you wish your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?

Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale

AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.

Join to discuss:

How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?

Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys

The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.

Join to discuss:

What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?

14:40

Wine Tasting Hosted by Bynder

bynder

Golf

 
Paint & Sip

Sit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.

Session details TBC

pickleball
Pickleball

 
Workshop: The Trust Recipe – A Practical Workshop on Cookie Compliance

James Hartwright, Chief Data Officer, Tourism Tasmania
Joel Leslie, Enterprise Systems Manager, Tourism Tasmania

James HartwrightJoel Leslie
wp-content/uploads/2024/08/Tourism-Tasmania-118x47-1.jpg

Discover how agentic AI is revolutionising marketing operations beyond basic automation. This exclusive workshop reveals how autonomous AI systems are becoming strategic partners—not just tools—for forward-thinking brands.

Learn practical frameworks for implementing agentic marketing solutions that deliver measurable ROI while maintaining strategic control. Complement your symposium journey with unique perspectives on the most disruptive force in today’s MarTech landscape.

17:30

Relax + Recharge

19:00

Pre-Dinner Drinks Reception

19:45

Gala Dinner

22:00

Close

Wednesday

8:00

Villa Checkout

8:00

Breakfast

8:40

Nick Barnett
Opening Comments

Nick Barnett, AI Practice Lead, Aware Super

aware super

8:50

Partner Keynote: Presented by Sitecore

sitecore

9:25

scott brinker
International Keynote: The Rapidly Evolving State of AI in Martech – With Scott Brinker

Scott Brinker, Editor, CHIEFMARTEC.com

The marketing technology landscape has reached a pivotal inflection point. With over 15,000 MarTech solutions now available and AI transforming everything from content creation to customer journeys, marketers face both unprecedented opportunities and complex challenges. This presentation cuts through the noise to deliver actionable insights from the comprehensive State of Martech 2025 report, helping marketing leaders navigate the shift from complicated, deterministic systems to complex, AI-powered ecosystems.

We’ll explore how the traditional “long tail” of commercial software is evolving into a “hypertail” of custom, AI-generated applications, why your MarTech stack is becoming more like a rainforest than a Ferrari, and how successful teams are balancing the art of marketing with the science of artificial intelligence. You’ll leave with a clear roadmap for making strategic technology decisions that amplify human creativity rather than replace it.

10:35

Partner Breakout

11:00

Coffee Break & Networking Break Hosted By Twilio

twilio

11:30

Giovanni Brusetti

Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem

Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)

epic games

Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.

Join to discuss:

What’s the biggest data infrastructure nightmare you’ve encountered when trying to implement AI in your marketing stack?
How do you decide which infrastructure components to build versus buy when setting up for AI with limited budgets?
How are you measuring success when AI is making activation decisions across multiple channels simultaneously?
How do you balance delivering quick AI wins to stakeholders whilst laying the proper implementation groundwork?
What’s your strategy for evolving your MarTech stack to integrate new AI tools without creating fragmentation?

Think Tank 2: Why We Need to Work Out Our MarTech Operating Models

Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
Hayley Spring, Senior Marketing Manager, Targeted Marketing – Retail, Endeavour Group

Alison WilsonHayley Spring

endeavour group

It’s a struggle working out who should own which components of a complex ecosystem.

Join to discuss:

How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?

Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence

Alice Telford, Executive General Manager Marketing, Pacific Smiles Group

Alice Telford
pacific smile

Without robust data enablement, even the most innovative strategies will falter.

Join to discuss:

How do you wish your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?

Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale

AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.

Join to discuss:

How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?

Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys

The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.

Join to discuss:

What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?

12:25

Chris Amson
Presentation: Re-Setting the Strategy – How To Right-Size Your Tech-Stack to Transition Vendor Capabilities

Chris Amson, Director of Digital and Content, Tourism Western Australia

Traffic through web is down, consumers are transitioning away from the traditional routes, with new channels on the rise for the next generation. This means you have to stop drinking the Kool-Aide of monolith tech-stacks and transition to something more optimised, efficient, and appropriate for the future of MarTech.

This session will show how to shift the narrative for your internal stakeholders and undergo a tech-stack transformation that delivers savings in decommissioned tech without effecting website performance. You’ll learn how to map the strategy, change the narrative, achieve the stakeholder buy-in and measure the results for a true multichannel MarTech stack.

12:55

Closing Comments, Luxury Prize Giveaway Sponsored by Vimeo

vimeo

Networking Lunch